An Outsourced Marketing Director can be the key to any firm’s woes. It’s always the way, you are so busy trying to run your business and please your clients that all thoughts of marketing just fly out of the window. You’re thinking I don’t have the money to bring on someone full time but I desperately need help and don’t know where to start.
Bill Gates once said “If I was down to my last dollar I’d spend it on PR” and it’s true without marketing any business will struggle. You need to invest in marketing to make it work. And this is where outsourced marketing management can help your business stay alive and grow.
So what are the benefits of outsourced marketing for your firm? Bringing an Outsourced Marketing Director on board can do wonders!
Experience of an Outsourced Marketing Director
Firstly you will find that those who provide outsourced marketing management have experience. They’ve worked in many different marketing departments in all shapes and sizes of business and firms. They now want to break out on their own and help firms just like you.
They have experience to bring to your table, they’ve seen it all before and you are likely to get greater insight into your marketing from someone coming in independentely and reviewing your marketing. They need to be top of their game too, constantly scouring the marketing landscape for the next big thing – there’s no sitting around getting comfortable in this job.
An Outsourced Marketing Director has a fresh pair of eyes
Most outsourced marketing management services can offer you a fresh pair of eyes. You might be stuck in the weeds, not sure what’s working or what is or where you need to take your approach.
They’ll come in and look at everything afresh and inject some enthusiasm and innovation into your marketing. They’ll probably help you put a marketing plan in place and then help you execute it. This means having a structured programme of activity for your firm. Which is also means you’ll feel like you have focus and direction.
Time and resource poor
For those of you that just don’t have time but want to concentrate more on marketing, having in-house marketing expertise can relieve some of the pressure as you have the opportunity to delegate.
Outsourced marketing management will let you focus on your firm and whilst knowing your marketing is in hand. There is also a benefit from not hiring a full-time person too. You don’t need to pay tax and national insurance. Outsourced Marketing Directors are not considered as an employee and are usually self-employed and run their own business. This means there can be cost savings to you and your business.
Outsourced marketing management is an important asset to anyfirm and is a service worth considering if you have no or a small marketing team that need support.
Some of my services:
If you would like help with your marketing then bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, UK and Europe as well as specialising as a Legal Marketing Consultant. Please get in touch or book a free 30-minute consultation.