Aside from being a useful read for many people, an e-book is actually an incredibly useful tool when it comes to marketing your law firm. The great news is that they are also really easy to create yourself.
Wondering whether or not it is worthwhile taking time out of running your law firm and instead focus on crafting your very own e-book? Well, here are some of the reasons why you might want to think about writing one.
Writing an e-book shows you are an expert
When someone is looking for a law firm for a situation that has arisen in their life, then they are going to want to make sure that the law firm knows exactly what they are talking about and are experts in their field. Writing an e-book is going to show that you know your stuff and that people will see you as an expert in your particular area of law because you have taken the time to apply and share your knowledge online.
Educate clients on your process
Law can be confusing, particular if you have no knowledge in the area. Writing an e-book means that you can explain some of the key processes that you may need to guide people through. It is best to try and aim your e-book at a level that all people will understand, rather than trying to pack it full of topics, terms and words that are going to go over their head. Keep it ELI5 – explain like I’m five.
Remind people why they might need a lawyer
There are a variety of reasons why someone might find that they need a lawyer. Writing an e-book is a great way to show people that the need for a lawyer can occur at any point in their lives and usually when you least expect it. People may read the book and get in contact with you year’s later as clients can be a long-burn. Producing helpful and valuable content that they can download and keep will act as a good reminder that you are there to help.
It is a useful way to promote yourself
Above everything else, the great thing about writing an e-book is that you are going to have another opportunity to promote yourself as a business. Marketing is a key part of the growth of any business, even law firms, so if you can find a great way to market yourself then you should always go for it.
It can be confusing knowing where to start with writing an e-book for your business, particularly if you are not confident in your writing skills. However, if you plan out what you want to say, know your audience and also write about things that you know plenty about, then you are going to definitely find that it is much easier than you realise to write yourself an e-book.
If you’re starting to think about writing one this is great resource on how to write an e-book from Hubspot.
If you’re interested in how I might be able to help you take a look at my Online Presence Package.