No matter what type of professional services firm you run, you will want to perform the best that you can, which means you will need to make the most of your marketing efforts. It is often a misconception that you don’t have to worry about marketing as much as other businesses; however, this is not the case. Professional service firms need to focus on marketing just as much as other business types.
So, to help you out, I have put together what I think are the essential marketing tips for your professional services firm.
Optimise your website
Always, always optimise your website for all types of visitors. Gone are the days when everyone who visits your website will do so from a laptop or desktop computer. The majority are going to be mobile device users. This means that you need to make sure that your website is optimised for all types of visitors or all devices. The best way to do this is to ensure that the website you design is responsive. You also need to think about making it easy to navigate your website on mobile and a computer.
At this point, it is also a good idea to think about how quickly your website loads when you visit it, as this will be something that your clients will judge you on. A website that is slow and sluggish won’t make the right impression on those essential clients.
Identify your niche and target it
Of course, you want to ensure that you have a general appeal to the service you provide your clients. But, it is also worthwhile having some sort of niche that you can target. When you target a niche audience, you are increasing the chance that you secure those critical clients. Mainly because those potential clients will be searching for that service in particular, and there will be fewer search results from other companies for you to contend against.
As well as helping your clients to find you and your service, having a niche gives you the chance to be an expert in a specific area. This shows clients why they should choose you and that you know what you are talking about too.
When it comes to securing clients for your firm, there is a good chance you will want to appeal to those in your local area. This means that one approach you need to take with marketing is to ensure that you think locally. Sure, you want to be online and think about SEO, but you also need to promote yourself to those who will sign up for your service and then recommend you to others. There are several ways you can do this; however, one of the most effective has to be Google My Business.
Track your efforts
Trying out different marketing efforts; and keep track of how they are performing. Without a trackable marketing plan, you will never know what is working and what you may need to change. There are several tools out there that can help you to identify the successes in marketing your services firm, and no matter the level of experience that you have, you will still be able to identify where you may be going wrong and what things are working as you want them to (if not even better).
Encourage interaction and action
Have you heard of the term CTA? These three letters refer to calls to action, which is when you ask your website visitors to do something when they visit you. This includes emailing you to ask questions, getting a quote from you for their needs, or perhaps following you on social media.
Having this CTA reminds your visitors what you want them to do and how they can visit your website even further. If they end up staying and following your social media pages, the next step is to encourage them to interact with you by liking your posts, sharing them, and commenting.
When you approach marketing in the right way, you can make sure that your professional service gets the right level of interest and that your firm is the success you want it to be.
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If you would like help with your marketing then bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, UK and Europe. Please get in touch or book a free 30-minute consultation.