Interim Support Isn’t a Last Resort, It’s a Strategic Tool
Interim Support Isn’t a Last Resort, It’s a Strategic Tool
Welcome to my video series.
In this one, I want to speak directly to Heads of BD, Clients, Markets, and Sectors — because if you’re in one of those roles, I know how much you’re juggling.
You’ve probably had times where a key team member leaves, or a big initiative kicks off, and the immediate reaction is to keep things ticking over until the right permanent hire is in place.
However, waiting often means slowing down.
It means picking up extra work yourself, firefighting, or putting plans on hold.
And it doesn’t have to be like that.
Interim support isn’t just a short-term fix
When used properly, it can be a strategic tool.
Someone senior who can step in, hit the ground running, and take real pressure off — without a six-month onboarding process.
Let me give you a few examples of where this works well:
- You’ve got sector or key client plans gathering dust
You know what needs doing, but the team is under-resourced and no one has the time to drive it forward. That’s a great moment to bring someone in to unblock it, get it moving, and leave it in a better place.
- You’ve got junior BD or marketing team members without day-to-day leadership
They’re working hard, but they need direction. Interim support gives them structure, mentoring, and a clear plan to follow — which also reflects well on you as their leader.
- You’re stepping into a new leadership role yourself
You’re expected to show impact quickly, but you’re still learning the firm. Having someone independent who can pick up projects, run with them, and report back in plain language can be invaluable.
Interim support doesn’t need to be complicated
It’s not a sign that something’s gone wrong.
It’s a smart way to buy breathing room, protect momentum, and get things done — especially when you’ve got a long list of priorities and limited time to deliver them.
Thanks for watching the video. If you like what you’re hearing, please like and share, and I look forward to seeing you on the next one.
Watch the video on my YouTube channel here.
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If you would like help with your marketing, bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, the UK, and Europe, specialising as a legal marketing consultant. Please get in touch or book a free 30-minute consultation.
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