How to outsource your marketing department

Helen CoxKnowing that marketing is key for your firm and knowing how to actually go ahead and make it work are two very different things. Whilst many businesses and firms can find a way to muddle through marketing. There are plenty that find it just too hard to do.  

They are then faced with two choices, do they give up on marketing all together. Or, do they try to find another way, such as outsourcing their marketing? 

It can be tricky to know how to outsource something, especially when you know how important it is. However, taking the leap and outsourcing your marketing to a marketing department or freelance business can be much easier than you realise. 

To help you to make sure that you make it work for you, I have put together my guide on how to outsource your marketing and ensure that you get exactly what you need. 

Look for the best marketing consultant or agency for you 

With marketing there really isn’t a one size fits all approach that you can find. If you locate a company offering this type of service, then chances are that they are not going to be right for you. You want to make sure that you choose an agency that will fit with your key values and also the voice that you have for your business, you also want to make sure that they understand your budget and know what they can do within the constraints to still ensure that you get the results that you are looking for. 

Take your time 

It is also important that you take your time to find the right consultant or agency. You may be tempted to rush and just go with the first one that you think will fit. Don’t do this. Learn more about them, ask all the questions that you have and allow them to learn about what you need, that way you can be sure that you are the right fit for one another.  

Find out what services they provide 

When you find the right agency or consultant, the next step is deciding what it is that you want them to do for you. Many will be able to tailor their offering to match your budget and your needs, which will help you to decide. However, you really need to think about what parts of marketing you can do yourself, as well as what things you are going to need to outsource. This will give you both a plan that you can work too. Some of the things that you are going to want to look out for include:  

  • Pay Per Click 
  • Social media management 
  • Website design 
  • Blogging 
  • SEO  

When you outsource your marketing, you are going to really feel the benefit. Not only is it giving you the gift of time, and allowing you to take charge of other parts of running your business or firm, but it also is going to hand it over to an expert, who will do their best to ensure that you see the results that you want and that your business grows and grows.  

Take a look at some of my other outsourced marketing blogs:

3 reasons why you should hire an outsourced marketing manager

How outsourced marketing can rescue your professional services firm

Need some help with your marketing? 

 If you’d like to talk more about your marketing you can book a 30 minute discovery call here to see how I can help!

If not take a look at some of the services that I offer firms and businesses:

Marketing Plans

Outsourced Marketing Management

 

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