Helen Cox Marketing Consultant Kent and London

How client surveys can help your B2B firm

When running a B2B firm, one of the most important things you can consider is how you treat your clients. With happy clients, you will find it much easier to be a success, and you may also need help securing new clients.   

You can learn precisely how you perform as a firm in many ways. However, one of the most valuable tools has to be client surveys.   

Let’s take a closer look at how client surveys can help your B2B firm.   

You can fix any issues that you may have  

Things are great with our clients and our firms. However, even the best firms make mistakes from time to time. The main thing to remember when you have made an error or have received some negative feedback is that you can take it as a chance to grow.  

It doesn’t feel nice to be told you may not have done the best job possible, but it is a vital part of the feedback and survey process.   

Of course, the main thing it does is show you the issues you may have yet to realise and go about fixing them for the future.   

Client surveys build rapport with your clients  

Clients like to feel valued and that their opinion is valid. One of the best parts of having a client survey process set up is that it gives them a chance to be heard.  

Of course, this is a key benefit for existing clients as it keeps them on board and using you. However, you may need to realise that it also helps with new and potential clients.  

They will see that you actively ask for and encourage feedback from your clients, which shows that you care about the service you provide. It also shows that you value their thoughts and opinions, which helps show you in a positive light.   

It highlights your new opportunities to expand  

Growth and expansion are how you can keep driving your firm forward, but you need to always be sure that the way you are expanding will work out for the best. When you send out client surveys, you can ask for feedback on what your existing clients think would be an improvement to your service.   

You can find out the key things they think are missing from what you offer and what would keep them coming back for more.  

Once you have this information, you can start to think about what key points could work for you as a firm and get them to put into place.   

You can use it to compare your performance over time   

To grow as a firm, you will need to be able to compare yourself and your performance over time. By completing client surveys, you can find out how well you have performed in the past and how you are also performing now. You can see the type of feedback that you received and any issues that were highlighted.   

If these are still the same as they were a year ago (or even longer), then you know that you still have some work to do to bring yourself up to the right level that your clients expect. It shows you what is working for you   

You can build up a client profile  

Every good firm out there knows who its clients are and has a profile that covers all the basic things that they need to know about them. But how can you gather that information? One of the easiest ways to do this is to conduct client surveys.  

As well as using them to find out more about how you are performing, they can also be used to build a client profile too. You can ask them key questions that relate to them and their buying habits; then, you can use this to tailor the approaches that you take to marketing yourself.   

Your competitors are likely to be doing client surveys too  

Whilst you should never do things just to follow the pack, it is important that your firm doesn’t fall behind your competitors. This means that you need to think about using client surveys. There is a good chance that your competitors are doing this already, which means that they are already ahead of you in the above benefits and positives of choosing to conduct client surveys.  

As you can see, it really is worthwhile trying to complete client surveys with all your amazing clients. Plan these useful tools into your marketing time, and I can promise you that soon you will be feeling the benefit of making this leap. 

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Need help?

If you would like help with your marketing then bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, UK and Europe as well as specialising as a Legal Marketing Consultant. Please get in touch or book a free 30-minute consultation.