If you have heard of the term Agile in business, then there is a good chance that you will think about Agile as a piece of software. This software looks towards processes and procedures. However, this particular blog post is going to look at Agile Marketing, which has some entirely different principles.   

To help you learn more about how Agile Marketing can work for you, I have put together some of the main ways that it is known to be able to benefit law firms of all sizes and types.   

It provides plenty of data (and in real-time)  

Data is important when it comes to marketing a law firm. This is because you need the data to help you decide what is working great and what needs to change. With traditional marketing campaigns, this much-needed data can take its time to appear, which means that you are left wondering whether or not things are going your way.   

With Agile Marketing, decisions are made using real-time data rather than a specific business need or target. You are then able to see what is working for you right now, as well as the future too.   

The main benefit of this approach is that it helps you to cut down time wastage. You will know there and then whether or not a particular marketing route is worthwhile. Rather than trialling it, only to find that it doesn’t work out the way that you thought it would.   

It helps you to tailor your approach  

We know that the one size fits all approach is never a good idea for client interaction. Every client that your law firm deals with will have a different issue, needing to be treated in different ways.   

Traditional marketing doesn’t always allow for this tailored approach. It is much more focused on a blanket effect, appealing to as many potential clients as possible at once.  

With Agile Marketing, you are able to really take advantage of customer-centricity. This means you will focus on individual clients and recognise their unique needs as a law firm, tailoring your approach as necessary. Something that can only help when it comes to securing clients for your law firm.   

It provides quick marketing rather than lengthy campaigns  

Marketing your law firm is a long-term plan, but that doesn’t mean you have to draw out the process. This is where Agile Marketing helps. The idea behind this is that you think about the quick marketing approaches that you can take, which will help to yield results.

Not only will this be easy enough to put in place, you are not going to feel like it’s been a waste of time if efforts don’t go your way.   

You will also find it much easier to change things around with Agile Marketing than you otherwise would. This can help you to see the results that you hope for in the future.   

It helps to break down your marketing into chunks  

Everything in life is much easier to manage when it is broken down into smaller pieces, and the same is true for marketing. With Agile, there is a real focus on continuous improvement, which means creating ways to make your marketing as easy as possible.   

Breaking down the key aspects of your marketing campaign is the easiest way to ensure that everything is covered and that you try to mitigate any mistakes that may happen. With Agile Marketing, this is going to be much easier to do. You will spend less time thinking about how you are approaching marketing and instead actually promoting your law firm.   

It can be adapted   

Even with the best plans in the world, things can and do go wrong. This means that you need to be ready to change things as and when they need changing. With Agile Marketing, this is much easier to do than you may realise.   

If things are not working as well as you hoped or you need to make some key changes, it’s much easier to do. It can even help you to think about your past strategies and (using the incredibly helpful data tools) work out how they are performing for you at that time.   

After that, you will be able to make any relevant changes to your marketing approaches and make sure that whatever it is that you have chosen to do, works for you as you want it to.   

It brings your law firm together  

Whilst it has always been the case that you have a number of departments within a business, all with different roles, things have changed over time. Now, departments need to come together to be cohesive and collaborative teams.   

In a small law firm, this should be relatively easier to come together than in a larger firm. That said, if you do want to make it even easier for yourself, then Agile Marketing is going to help. Agile Marketing ensures that collaboration is at the heart of what you do. Showing that everyone who is part of the law firm, no matter what they do, come together to achieve a common goal. Even when they are part of a different department and may have different short-term goals in mind.   

As you can see, Agile Marketing has lots of benefits to law firms that you need to think about. Always consider how it is going to work for you and what benefits it will bring; you can then start to think about how to make sure that you get where you want to be in the future. 

Take a look at some of my other blogs you may be interested in:

Optimising your law firm’s website for lead gen

How to play the law firm referral marketing game

Need help?

If you would like help with your marketing then bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, UK and Europe as well as specialising as a Legal Marketing Consultant. Please get in touch or book a free 30-minute consultation.