Helen Cox Marketing Consultant Kent and London

How a fractional CMO can help your professional service firm

Hiring a fractional CMO for your professional service firm is not always the easiest of decisions to make. Whilst you may be aware that there are going to be some benefits to this addition, it has to be said that there are costs that are associated with hiring one and having them work on your marketing campaigns.   

To help you to weigh up whether or not this is the right decision for you, I have put together my guide on how a fractional CMO can offer plenty of help to your professional service firm.   

Isn’t my firm too small for a fractional CMO?  

Many firms seem to think that they shouldn’t have a fractional CMO simply due to how “small they are.” However, the truth is, it is these smaller businesses and firms that can benefit the most from what a CMO can offer.   

Smaller firms are probably not in a position to hire someone full-time, as this is not only costly but can also be a huge commitment. Therefore, it may make more sense to look into some of the benefits that a fractional CMO can provide.   

So, what are these benefits? Let’s get down to the main part of this post and outline some of the key benefits of having a fractional CMO in your firm.  

The first benefit on the list has to be that it costs less. 

Of course, hiring a fractional CMO is going to come at a cost, but this isn’t unaffordable. Especially when you weigh up just how much it would cost salary-wise to have someone with this level of experience in your business. 

You only pay for the work that they do, so, if they are not working for you right at that moment, then you are not paying for it. This can make it a whole lot more manageable to have them as a part of your marketing budget.  

Next, they are going to be someone who can give you an impartial and honest opinion about your current situation and what you are doing to promote your firm.

They will conduct an audit of your marketing strategy and they will then use this to create a report which will present you with their findings. This may often be just the thing that you need to hear, as it could be something that you thought you were doing well and it is not doing you any favours, or it could be something that you always thought was well off the mark and in fact, it is just what you need.   

Another benefit to hiring a fractional CMO is that they know what they are talking about. 

You are an expert in whatever professional service that you offer to your clients and they are experts in theirs. This means that they can give you plenty of sound advice and guidance that you simply may not have known on your own.   

They also have experience working with a variety of different firms and businesses too. This has helped them to gain a wealth of insight and knowledge which they can then pass on to you as a firm owner.   

Finally, they will get the job done. 

They know what they are doing, and they know what it is going to take to get there. They will utilise the best tools and techniques that are out there to get you to exactly where you need to be.   

So, there you have it, just some of the reasons why you should bring in a fractional CMO to your firm. The main thing to remember is that you will feel the benefit of having an expert in marketing as a part of your business, without having to worry that you are signing up for a full-time commitment of employing them to work for you.   

Some of my services: 

Fractional Marketing Director and Interim Marketing

Outsourced Marketing Management

Need help?

If you would like help with your marketing then bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, UK and Europe as well as specialising as a Legal Marketing Consultant. Please get in touch or book a free 30-minute consultation.