It is not always easy to market a professional service. However, it is not impossible. You just need to think about the best ways to appeal to as many potential clients as possible. Social media is a straightforward way to promote your firm. And when it comes to social media, LinkedIn is up there for professional services.
Whilst LinkedIn has proven useful; it is not always clear how best to use it to get ahead of the crowd. To rectify this, LinkedIn has recognised that there needs to be an extra touch, which comes in the form of the Boost feature. But, how does this work, and what benefit does it have for your marketing efforts on LinkedIn?
So, how does this Boost feature work? The idea is that you find an organic post on your LinkedIn page, which is already generating some interest. Once you have identified this, you then need to put the Boost into play.
Doing this will ensure that you reach a wider audience. That it gets seen more and that people want to learn more about your law firm and what you can offer them.
What kind of post should you Boost?
The first question is going to be what type of post you should Boost? First thing is selecting a post that you want to boost. You may think that the best idea is to choose a post that didn’t achieve your desired level of interest. But, this isn’t the right thing to do. Instead, you want to choose one that already had some interest generated.
If your post is already doing well, you have done something right. Which means that when you decide to boost it, you will only see things improve.
The ideal post will be written in a way that will appeal to your perfect client and that addresses their primary concerns or needs. You also want to ensure that the Boosted post will demonstrate precisely what you can offer as a law firm. Your expertise, and what you can do for your clients.
Additionally, you also want your post to be able to educate those who read it. You want it to provide value, which means that it needs to have accurate information written in a way that the person reading it will understand.
Of course, you also want to make sure that your post will encourage your followers to engage with you. Not only on this post but on future posts too.
How does it work?
Once you have a post in mind, you then need to start the boost process. This is simple to do and can be created from the post itself. Once you find the Boost button, you will then be taken to the Campaign page, which will allow you to choose the objectives of the Boost, the target, and set any critical dates.
You are going to want your objectives to be something along the lines of increasing awareness or engagement. And you also need to, at this point, choose who you want to appeal to most and whether you have any part of your audience that you don’t want to see the boosted post.
Then you need to think about a timescale that you want the Boost to last for and how much you have to spend on this (there is a cost for Boosting a post). You will see an estimated result of your efforts, but it is essential at this early stage to know that this is only an estimate, and you may not see these results.
No matter what post you pick, the main thing to remember is that you need to think about how you can make sure that LinkedIn works for your law firm. Make sure that you can present yourself in the best light possible and that everyone who follows you and reads the post will want to use your law firm over all others.
Some of my services:
If you would like help with your marketing then bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, UK and Europe. Please get in touch or book a free 30-minute consultation.