Category: Marketing Strategy and Planning
Here you can peruse all of my latest posts pertaining to marketing strategy and planning.
Aligning marketing strategy with business goals: A practical framework
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Why your marketing strategy isn’t delivering – and what to do about it
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The role of data in shaping effective marketing plans
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The strategic value of marketing reviews for B2B firms
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B2B marketing evolution – five trends reshaping the industry now
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Six stakeholders and 54 more days: winning clients in the extended B2B decision process
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The decline of generic thought leadership: how law and accounting firms can stand out in a crowded market
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The busy Partner’s guide to streamlined marketing planning
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Are your marketing and BD teams out of sync? A marketing review could be the fix
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Why ‘random acts of marketing’ fail for professional services firms
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