Conducting a Marketing Review for an International Recruitment Agency
I was referred by one of my clients to the COO of an international recruitment agency specialising in placing C-suite executives within banks. With no dedicated marketing team in place, the COO and office manager were juggling marketing responsibilities, and they needed a fresh perspective on their efforts.
Understanding the Business
To gain a deep understanding of their current marketing activities, I spent time with the COO, asking detailed questions to uncover insights about their business. I then conducted a thorough review, gathering essential information like Google Analytics data, email marketing and social media logins, brand guidelines, and any templates they had in use. This allowed me to delve into the nuances of their marketing approach.
Comprehensive Marketing Review
My review was comprehensive, assessing everything from their competitors’ strategies to potential improvements in their website structure, email templates, and social media presence. I also explored how they could develop an ongoing thought leadership strategy to establish themselves as industry experts.
Implementing the Strategy
Following the review, I was brought in to manage the recruitment agency’s marketing and implement the recommendations I had made. I thrive on this type of work, where I can diagnose current efforts and collaborate with the business to align their marketing strategy with their goals.
This case study showcases the value of a detailed marketing review and how it can transform an organisation’s approach, setting them on a path to greater visibility and success in their industry.
How I can help you
If you’d like to find out more about how I can help you with your strategic marketing click on some of my services below or book a discovery call.
