Transforming a Specialist Accountancy Firm’s Marketing Strategy
I had the pleasure of working with a specialist accountancy firm based in London. The CEO approached me, overwhelmed by his marketing efforts and unsure of the best approach. He needed reliable guidance to market his business effectively.
Planning and Implementation
The first step was to develop a comprehensive marketing plan. Creating a plan is crucial as it allows me to ask deeper questions and truly understand the business’s goals. After completing the plan and assessing their existing marketing activities, I stepped into the role of their fractional marketing manager to begin executing the strategy.
Website, Collateral, and Branding
A key part of the plan involved refreshing their website with updated copy and a new site map to improve user experience and SEO performance. I aim to make marketing as painless as possible for my clients, ensuring they only see the final product once I’m confident in it. For the website, I collaborated closely with the client’s design agency to implement changes before presenting them for approval, allowing the client to focus on signing off rather than getting bogged down in details.
We applied the same approach to creating brand guidelines, updating core brochures, and swiftly producing an on-brand presentation for one of the firm’s most valued clients. The firm had struggled with brand inconsistency across web and print, so it was rewarding to see everything finally align.
Providing Ongoing Support and Advice
In addition to these activities, my client asked me to develop a targeted campaign aimed at solicitors and to devise a follow-up strategy for their BD team after presentations to prospective clients. My role extends beyond implementation—I’m here to offer strategic advice and support for upcoming campaigns as well.
How I can help you
If you’d like to find out more about how I can help you with your strategic marketing click on some of my services below or book a discovery call.
