Supporting a Health and Safety Consultancy with Strategic Marketing During COVID-19
During the COVID-19 pandemic, a Health and Safety Consultancy approached me for help with their marketing. They recognised that staying front of mind with their clients was crucial to weathering the storm.
Guidance Without Overhead: Creating a Marketing Plan
The consultancy didn’t have a dedicated marketing team—just an admin person handling the basics. They reached out to me to create a marketing plan that could be implemented in-house. Often, clients have the resources but lack the direction, and that’s where I step in.
We spent a half-day on Zoom working through my comprehensive marketing planning questionnaire. This session allowed me to ask detailed questions and gain a deep understanding of their business. With this insight, I set to work on writing their marketing plan.
A Comprehensive Analysis
I conducted a thorough analysis of their competitors, online presence, messaging, and social media efforts. It was clear that much of their current marketing felt outdated. I also evaluated their website, social media, and email marketing, identifying areas for improvement. Additionally, I provided recommendations for business development activities to further strengthen their market position.
Turning Plans into Action
Helen took the time to understand our business and prepared a comprehensive plan for the team to implement – we a really pleased to have a clear direction and we feel we have our marketing mojo back!
Jan Mills, Managing Director, The Bradley Group
After completing the plan, I made sure to include a clear action plan at the end, outlining exactly what steps they should take. My marketing plans can be quite detailed, so I like to provide a concise roadmap to help clients easily implement the strategies.
The consultancy was thrilled with the plan and felt confident enough to move forward without needing a debrief session. They took the plan and ran with it, which is always great to see!
How I can help you
If you’d like to find out more about how I can help you with your strategic marketing click on some of my services below or book a discovery call.
