Launching a Revolutionary Online Platform for an Office Management Consultancy
I was approached by an outsourced office management consultancy to design and implement a campaign for the launch of their innovative online platform for office managers.
Initiating the Process
Understanding the campaign’s purpose and objectives was crucial. We identified two main goals: raising brand awareness of the platform and attracting attendees to the launch event.
Through a thorough planning session with my client, we defined their needs and the criteria for success. We aimed to make a significant impact.
Executing the Strategy
I devised a comprehensive channel and content plan to launch the new service and managed the project from start to finish. Fortunately, my client had excellent statistics and information, which we transformed into engaging infographics and a series of videos. These resources effectively communicated the platform’s development, demand, and purpose. This content became the cornerstone of our social media, email campaigns, and a new brochure, all of which I helped to create and implement.
Additionally, I introduced my client to a PR Consultant who secured press coverage, enhancing the platform’s credibility and highlighting my client’s expertise.
To ensure a successful launch event, I crafted, edited, and executed an email campaign that my client approved. I also assisted in nurturing her contacts to RSVP. Furthermore, I implemented a LinkedIn advertising campaign that exceeded expectations, achieving 130 RSVPs within two weeks of going live.
The Road Ahead
The launch campaign was a resounding success, generating significant buzz. Following this achievement, I have been engaged to plan and execute my client’s post-launch strategy, one of the most detailed and structured plans I have produced to date.
This case study illustrates the transformative power of a well-executed marketing campaign in the professional services sector, showcasing how strategic planning and effective execution can elevate brand awareness and drive engagement.
Get in touch
If you’re looking for help in your campaign planning then book your discovery call to talk through your brief.
She’s made it really easy to ensure our marketing is out there, on the platforms we need to be on – scheduling SM posts, making me stick to a marketing plan and now we’re heading into a whole new strategy – can’t wait!
Hana Gray, Director, Black & White Office Consultancy
