Developing a Social Media Strategy for a Leading Barristers’ Chambers
I was introduced to the marketing manager of a prominent barristers’ chambers by one of my clients. Having recently transitioned from a practice clerk role, the manager sought support in refining their social media marketing strategy.
Strategising Social Media
I spent a morning with the marketing manager to discuss the chambers’ approach to Twitter and LinkedIn. We covered the essentials—how to effectively use the platforms, maintain updated profiles, craft a content strategy, and, importantly, how to engage the barristers in the process.
Generating Ideas
My goal was to equip the marketing manager with a wealth of ideas to present to their marketing committee. We explored the objectives of using social media for the chambers, potential workflows, and how to identify ‘early adopters’ within the chambers who could serve as examples for more hesitant barristers.
Building a Thriving Presence
Since our discussion, I’ve seen their social media activity flourish. It’s rewarding to share my knowledge and experience, empowering another marketing professional to implement these strategies successfully.
How I can help you
If you’d like to find out more about how I can help you with your marketing and implementation click on some of my services below or book a discovery call.
Helen was incredibly knowledgeable and gave me some out of the box ideas in terms of developing the social media strategy for the business. She is very approachable and has some great ideas.
Charlotte Davidson, Marketing Manager, Serle Court Chambers
