I was approached by a recruitment firm via Twitter (yes, sometimes social media does work!) to help project manage their marketing rebrand.

The business had been growing steadily but realised their competitors were outperforming them in marketing. They needed to step up, gain visibility, and boost sales.

Laying the Foundation

The first task was to develop a more structured marketing plan. I utilised my marketing planning discovery proces to ask all the right questions, allowing me some thinking time to devise a well-structured plan. This plan covered everything – from analysing competitors and identifying target markets to defining key messages and applying the Boston Matrix. We also addressed both online and offline marketing activities. It was clear that a brand refresh was essential to make them stand out.

Executing the Plan

To bring the new brand to life, I collaborated with one of my trusted marketing agencies. We developed a new brand identity, including an updated logo and a fresh look for the website and brochure. We established a timeline and I acted as their outsourced marketing manager, ensuring the refresh stayed on track by offering insights and guidance throughout the project.

My involvement extended beyond project management. I contributed to writing the new brochure content, updating their social media channels (which led to increased job views and engagement), organising a team photoshoot, creating a new email newsletter, writing case studies, and managing regular blog content.