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Helen Cox Marketing
  • How I Can Help
    • AI Marketing Training for Professional Service and B2B Firms
    • Business Development
    • Fractional Marketing Director and CMO Services
    • Interim and Outsourced Marketing
    • Marketing Consultancy Services
    • Marketing Plans
    • Marketing Project Management
    • Marketing Reviews and Audits
    • Marketing Mentoring
  • Who I Work With
    • Accountancy Firms
    • B2B Businesses
    • Barristers’ Chambers
    • Consultancies
    • Law Firms and Solicitors Firms
    • Property Firms
    • Recruitment Agencies
    • Case Studies
  • What People Say
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Insights

Take a look at my professional services and B2B marketing blogs and videos, to help keep you up to date with the latest marketing trends.

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Videos

Helen Cox Marketing and Business Development Consultant and AI trainer for Professional Services and B2B firms in the UK London and Kent

Why your marketing strategy isn’t delivering – and what to do about it

9th May 2025

Fractional Marketing

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Helen Cox Marketing Consultant Kent and London

The role of data in shaping effective marketing plans

6th May 2025

Marketing Strategy and Planning

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Helen Cox Marketing and Business Development Consultant and AI trainer for Professional Services and B2B firms in the UK London and Kent

The ultimate guide to cross-selling for professional service firms

2nd May 2025

Business Development

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Helen Cox Marketing and Business Development Consultant and AI trainer for Professional Services and B2B firms in the UK London and Kent

The strategic value of marketing reviews for B2B firms

29th Apr 2025

Marketing Strategy and Planning

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Helen Cox Marketing and Business Development Consultant and AI trainer for Professional Services and B2B firms in the UK London and Kent

B2B marketing evolution – five trends reshaping the industry now

25th Apr 2025

Marketing Strategy and Planning

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Helen Cox Marketing and Business Development Consultant and AI trainer for Professional Services and B2B firms in the UK London and Kent

The inescapable importance of effective networking in professional services

22nd Apr 2025

Business Development

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Helen Cox Marketing and Business Development Consultant and AI trainer for Professional Services and B2B firms in the UK London and Kent

Six stakeholders and 54 more days: winning clients in the extended B2B decision process

18th Apr 2025

Business Development

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Helen Cox Marketing Consultant Kent and London

Should You Hire a Fractional Marketing Director?

15th Apr 2025

Video, Fractional Marketing

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Helen Cox Marketing and Business Development Consultant and AI trainer for Professional Services and B2B firms in the UK London and Kent

What lawyers and accountants can learn from tech startups about fractional leadership

15th Apr 2025

Fractional Marketing

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Helen Cox Marketing and Business Development Consultant and AI trainer for Professional Services and B2B firms in the UK London and Kent

The decline of generic thought leadership: how law and accounting firms can stand out in a crowded market

11th Apr 2025

Marketing Strategy and Planning

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Helen Cox Marketing and Business Development Consultant and AI trainer for Professional Services and B2B firms in the UK London and Kent

Why Claude is the best AI tool for writing content (and how it compares to ChatGPT and Gemini)

8th Apr 2025

AI and Marketing

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Helen Cox Marketing and Business Development Consultant and AI trainer for Professional Services and B2B firms in the UK London and Kent

Helping partners in professional service firms feel comfortable using AI for thought leadership

4th Apr 2025

AI and Marketing

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Helen Cox Marketing Consultant Kent London B2B Professional Services and Tech Marketing

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  • Why your marketing strategy isn’t delivering – and what to do about it 9th May 2025
  • The role of data in shaping effective marketing plans 6th May 2025

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