Blogging is a huge part of your content marketing strategy, but so many people start off in the first flush of enthusiasm thinking they’ll blog every single day. And they do, for a while, but then something comes up or they run out of ideas and they miss a day, and then another, and before they know it, they haven’t blogged in months.
How do you make sure that doesn’t happen to you? First of all, be honest. How often can you realistically blog? If you adore writing, then maybe you really can blog every day, but perhaps once a week is a more realistic goal. Either way, once you’ve worked out what you’re comfortable with, the best way to stick to it is to have an editorial calendar and plan in advance what you’re going to post. That will help you to avoid staring at the blank page and wondering what to write every time.
Even with a plan in place, however, it’s still possible to sometimes feel like you can’t think of anything new to say that will add value to your blog and to your readers.
But there are plenty of places to find inspiration and come up with a never-ending list of new ideas.
1. What are your competitors blogging about?
You know your competitors are targeting a similar target market, so it makes perfect sense to look at their blog, any ebooks and white papers they’ve written to see what ideas they might spark for you. Have a quick look through their post titles and see what springs to mind. Can you do a humorous post on a subject where they’ve gone for the serious angle? What if you try writing a ‘how to’ when they’ve written a ‘how not to do’?
We’re not suggesting that you copy their ideas or spin their articles for your own blog, but there’s absolutely nothing wrong with researching what your competitors are doing, but then using that research to generate your own, original ideas.
2. What are people saying in the comments?
Your competitor’s comments and your own blog comments can be a gold mine of blog post ideas. People respond to posts that are already live with their thoughts and their questions, and either one can be excellent fodder for your own articles.
What are people asking? Is there anything they’ve brought up that you haven’t covered yet?
3. What’s on Quora?
Quora is a wonderful site for inspiration. They describe themselves as the “place where you can ask questions you care about and get answers that are amazing,” and you can search for just about any subject under the sun. You’ll get a huge list of questions that real people are currently asking and they’re perfect to give you blog ideas that you know people are definitely interested in.
4. What special days can you tie into?
Obviously, you can write posts to complement the major holidays throughout the year, such as Christmas, Mother’s Day and Hallowe’en but there are so many other days and events throughout the year that might provide you with ideas.
How about ‘Everybody Deserves a Massage Week’? Perfect if you’re a beauty therapist. Or ‘World Watercolour Month’ if you run an art gallery?
Hopefully, you’ll now have plenty of inspiration to keep your blog going year after year, so it steadily brings you streams of traffic and targeted leads.