Legal Marketing for Law Firms and Solicitors Firms in London, Kent and the UK.

Managing a law firm is challenging. Whether you’re running the business without marketing support or leading an overstretched team, it’s easy for marketing to take a back seat. But without a clear strategy, you risk losing visibility, missing out on clients, and falling behind competitors. That’s where I come in.

With over 17 years of experience in professional services marketing, I specialise in helping law firms of all sizes create strategies that drive measurable growth and deliver results.

Schedule Your Marketing Discovery Call

The Challenges that Law Firms and Solicitors’ Practices Face with Marketing

Law firms operate in a highly competitive environment where effective marketing is essential for attracting clients and driving growth. Yet, many firms find it challenging to achieve consistent results due to limited resources, strategic gaps, or time constraints. From managing partners balancing leadership and marketing to teams needing clearer direction, these challenges can hold your firm back.

Are you facing any of these common marketing challenges in your law firm?

Managing Partners without marketing expertise: You’re focused on delivering legal excellence and running the business, but without a clear marketing strategy you’re missing opportunities to grow.
Junior teams lacking direction: You have a junior marketing team that might be skilled at execution but lack the strategic oversight to ensure efforts drive results.
Overstretched Marketing Directors: You’re a seasoned head of marketing or marketing director struggling with limited resources, managing multiple campaigns, and aligning with leadership’s goals.

These challenges don’t have to stand in the way of your firm’s success. With the right strategy and support, you can turn these obstacles into opportunities for growth. Are you experiencing any of the following issues? If so, it might be time to explore how a tailored approach can transform your marketing efforts.

How I Can Help

I provide tailored marketing strategies and support that cater to both smaller firms and larger practices, helping you:

For Managing Partners or firms with junior teams:

Create a clear, results-driven marketing strategy so you don’t have to figure it all out yourself.
Mentor and upskill junior team members to increase their confidence and capabilities.
Ensure your firm stands out to attract new clients, even without a large marketing team.

For Heads of Marketing or Marketing Directors at larger firms:

Provide additional strategic and hands-on support to deliver key campaigns and projects.
Align your marketing efforts with firm-wide goals to demonstrate measurable ROI.
Bring fresh perspectives and ideas to help you break through resource and time constraints.

Services I Offer for Law Firms in London, Kent, the UK and Europe

I work with law firms of all sizes to deliver tailored marketing solutions that address their unique challenges and goals. Whether you’re looking for strategic leadership, actionable insights, or hands-on support, my services are designed to deliver measurable results.

Marketing Planning and Strategy

A clear marketing strategy is the foundation for any successful law firm. I’ll work with you to create a bespoke roadmap that aligns your business development goals with actionable steps to attract and retain clients. From identifying target audiences to selecting the best marketing channels, I’ll ensure your plan is practical, effective, and aligned with your resources.

Marketing Audits

Are your current marketing efforts delivering results? Through a comprehensive marketing audit, I’ll evaluate your existing strategies, campaigns, and channels to identify what’s working and where improvements can be made. This process uncovers inefficiencies, highlights opportunities, and provides a clear direction for achieving better ROI.

Fractional and Outsourced Marketing

For law firms without a full-time marketing director or overstretched teams, I provide fractional and outsourced marketing support. As a fractional marketing director, I bring senior-level expertise to your firm without the overhead of a full-time hire. Whether you need strategic leadership, additional resources for specific projects, or help mentoring a junior team, I adapt to your needs and ensure nothing falls through the cracks.

AI in Marketing

Leverage the power of AI to stay ahead in a competitive market. I help law firms integrate AI tools to streamline their marketing efforts, improve client targeting, and enhance content creation. Whether it’s exploring new AI solutions or training your team to use existing tools effectively, I ensure you make the most of this cutting-edge technology.

Why Choose Me?

Experience across all firm sizes: I’ve had the privilege of working across the full spectrum of legal firms, from boutique practices with no dedicated marketing function to prestigious magic circle firms like Clifford Chance and silver circle firms such as Speechly Bircham and Burges Salmon with experienced, well-established teams.
Flexible support: Whether you need a fractional marketing director or short-term project help, I adapt to your needs.
Focus on results: I don’t believe in marketing for marketing’s sake. My strategies are designed to achieve measurable outcomes that align with your business goals.

Next steps

Whether you’re leading your firm without marketing expertise, managing a junior team, or overseeing a busy marketing department, I’m here to help you achieve your goals. Schedule a free 30-minute discovery call today to explore how we can work together.

Book Discovery Call

Email Me

Happy Clients

Helen’s insights have guided many critical decisions for our firm

Helen has been an invaluable asset to our firm, transforming our marketing efforts with her expertise and dedication. She crafted a comprehensive strategic marketing plan that realigned our strategy with our business goals, ensuring effectiveness and adaptability.

Additionally, her development of our five key sector and service business development plans will help to significantly enhance our brand awareness and lead generation activities as well as increasing our visibility in the industry.

Matt Pugh, Managing Partner, Hagen Wolf

Brought a valuable combination of strategic mindset, constructive challenge and energy

Helen stepped in when we had need of an experienced senior marketeer for a few months, bringing a valuable combination of strategic mindset, insight, constructive challenge, creative thinking and energy to get things done.

She quickly gelled with the team and senior stakeholders across the firm, ultimately enabling the development and smooth transition of key strategic projects back to the team, leaving us well placed to take these forward successfully.

Julian Wenban, Head of Marketing, Burges Salmon

Law firms I’ve worked with

Case Study Highlight

Helen Cox Marketing Consultant Kent and London

Revamping Marketing Strategy for a Boutique Property Litigation Firm

A boutique property litigation firm sought assistance in revitalising their marketing efforts. Dissatisfied with their previous head of marketing they approached me for a comprehensive marketing strategy and to help recruit their first marketing manager.

FAQs

Established law firms
Growing law firms from 10+ partners
Boutique and Full Service Law firms
Solo practitioners

Managing Partners
Senior Partners
Heads of Practice
Marketing Directors
Heads of Marketing or Practice/Sector Marketing
Marketing Managers
Marketing Juniors (Marketing Executives, Assistants)

Senior-level support on marketing strategy and planning for your business. I can both write marketing plans and strategies or review them.
Working with the leadership team, managing partners or heads of marketing to advise and guide on business decisions with a marketing hat on.
Recruiting and setting up a marketing team.
Managing and mentoring the marketing team.
Implementing and putting in place marketing and business development processes.
Heading up the project management of large marketing initiatives such as rebrands or brand refreshes.
Creating marketing and business development service, sector and office plans.
Social media marketing strategy.
Campaign ideation and creation.
Thought leadership campaign development.

I specialise in addressing a wide range of marketing challenges unique to law firms, including enhancing your brand visibility, increasing client acquisition and retention, improving digital presence, and developing strategic marketing campaigns that align with your firms objectives.

My approach is tailored to overcome your specific hurdles, whether you’re looking to grow in a competitive market, launch new practice areas, sectors or offices or optimise your existing marketing and business development strategies.

My services stand out due to my deep understanding of the legal market combined with a personalised approach to each client.

Unlike larger marketing agencies, I offer tailored solutions that fit exactly what you need. I’ve held a invaluable cross section of roles from marketing and comms roles, campaign roles and business delveopment roles. This helps me see the bigger picture and how all aspects can work together.

Additionally, my ongoing commitment to staying abreast of new marketing trends and technologies ensures that your firm always stays ahead of the curve.