Bringing on a Fractional Marketing Director (FMD) can be a game-changer for professional service and B2B firms. 

Here’s what you can expect in the first 90 days to ensure a successful integration and long-term impact.

Initial Assessment and Audit

Weeks 1-2: In-Depth Analysis

An FMD will begin by conducting a thorough audit of your current marketing efforts. This involves:

• Reviewing existing marketing materials and campaigns.
• Analysing digital presence, including your website and social media.
• Assessing team capabilities and available resources.
• Understanding your market position and competitive landscape.

Strategic Planning and Goal Setting

Weeks 3-4: Clear Objectives

Using audit insights, an FMD will collaborate with your leadership and marketing teams to create a strategic plan. 

This includes:

• Setting specific, measurable goals aligned with your business objectives.
• Identifying target markets and client personas.
• Outlining key marketing initiatives and timelines.
• Establishing KPIs to track progress and success.

Quick Wins and Early Initiatives

Month 2: Immediate Impact

To build momentum, an FMD will focus on quick wins that deliver immediate results. These might include:

• Optimising your website for better user experience and conversions.
• Enhancing SEO and content marketing efforts.
• Launching targeted digital campaigns.
• Improving social media engagement and presence.

Building Relationships with Key Stakeholders

Ongoing: Collaborative Efforts

Effective communication and collaboration with key stakeholders will always be vital. An FMD should:

• Regularly meet with the leadership team to align on strategic goals.
• Facilitate workshops and training sessions for the marketing team.
• Establish regular update meetings to review progress and adjust strategies.

Establishing Marketing Processes and Workflows

Month 2-3: Sustainable Systems

To ensure long-term success, an FMD will build robust marketing processes. This involves:

• Implementing project management tools and systems.
• Standardising workflows for campaign planning, execution, and reporting.
• Developing a content calendar and editorial guidelines.
• Setting up regular performance reviews and feedback loops.

Regular Progress Updates

Ongoing: Transparency and Accountability

Transparency is key to the success of this role. A Fractional Marketing Director will provide regular updates on progress, challenges, and next steps through:

• Weekly or bi-weekly progress reports.
• Monthly performance reviews.
• Ad-hoc meetings to address urgent issues or opportunities.
• Setting the Foundation for Long-Term Success

End of 90 Days: Preparing for Future Growth

By the end of the first 90 days, a Fractional Marketing Director will have set a strong foundation for future growth. This includes:

• A clear, actionable marketing strategy.
• Optimised marketing channels and improved performance metrics.
• A motivated and well-trained marketing team.
• Established processes and systems for ongoing success.

The first 90 days with a Fractional Marketing Director are crucial for setting the stage for long-term success. By conducting a thorough assessment, developing a strategic plan, focusing on quick wins, and building robust processes, a Fractional Marketing Director will help your professional service or B2B firm achieve its marketing goals more effectively. This strategic partnership not only boosts your current marketing efforts but also prepares your team for sustained growth and success in the future.

Integrating a Fractional Marketing Director into your team can be a game-changer. With the right approach and clear expectations, you can leverage their expertise to transform your marketing landscape and drive significant business growth.

Some of my services: 

Fractional Marketing Director

Take a look at some of my other blogs you may be interested in:

How Can a Fractional Marketing Director Transform Your Business? 

When Is the Best Time to Hire a Fractional Marketing Director?

Need help?

If you would like help with your marketing, bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, UK, and Europe, as well as specialising as a Legal Marketing Consultant. Please get in touch or book a free 30-minute consultation.