What are the most effective marketing channels for B2B and professional service firms?
What are the most effective marketing channels for B2B and professional service firms?
Hi everyone, and welcome to my video series. Today, I want to talk about some of the most effective marketing channels that professional services and B2B businesses can use.
Content and Thought Leadership
The first channel that comes to mind is content and thought leadership. Thought leadership can take the form of white papers, reports, articles, and case studies. This is important because it helps build authority in the industry, as well as visibility and credibility. By sharing valuable information, you demonstrate your expertise and keep your audience informed. This builds trust and positions you as a knowledgeable leader in your field.
Leveraging LinkedIn
Another excellent marketing channel is LinkedIn. You probably already know this, but it is a crucial platform for professional networking. Make sure your profile is up to date, interact with posts from people you’re interested in, comment, like, share, and create your own posts. It’s all about visibility.
For example, I decided about a year ago to post one LinkedIn update every working day. Initially, there wasn’t much change, but about six months in, I started getting more inquiries through LinkedIn. It’s definitely a good channel to be active on, so consider incorporating LinkedIn into your marketing strategy.
Email Marketing and Webinars
Other useful channels include email marketing and webinars. These are great for building client relationships and engaging with your audience. Email newsletters are effective because they maintain regular contact with your audience, often on a monthly basis, ensuring you stay top of mind.
Webinars are also valuable as they allow you to share knowledge and expertise in a more personal and interactive way. They help people get to know and trust you by seeing how you present and interact with them.
There are many different channels you can use, but consider focusing on thought leadership, LinkedIn, email marketing, and webinars. Hopefully, this has given you a few ideas to enhance your marketing efforts.
If you’re enjoying my videos, please like and share. Thanks, and bye for now.
If you’d like help with your marketing take a look at the following services
Outsourced marketing management
Need help?
If you would like help with your marketing then bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, UK and Europe as well as specialising as a Legal Marketing Consultant. Please get in touch or book a free 30-minute consultation.
