When it comes to marketing your B2B firm, one crucial thing that you will soon learn is that marketing is constantly changing; therefore, you will need to be on top of the trends to ensure that you stay in front of your competitors.   

Whilst some of the forms of marketing have been around for some time (and are still working well), one of the forms of marketing that has seen a boost of late is video marketing. Video marketing is now one of the best ways to get your marketing message to your potential clients.   

However, we must recognise that creating a video blog (or vlog if you are in the know) is daunting for many of us, which means that you will want to know plenty of top tips on what to do and how to do it right.   

To help you on the path to being a video marketing whizz, I have put together my guide on some of the leading tricks you can use for your B2B firm.   

Have a content strategy for your B2B firm  

To make the most of your vlogging, you need to try and have a content strategy set out. This will help you identify the broader topics you want to cover; then, you can drill down and work on more specific subjects or questions you may want to solve.   

Use this strategy time to think about how often you want to post content for your B2B firm and which social media portals will best promote the content you have worked so hard to create.   

Remember that your strategy can change; therefore, if you find that something isn’t working for you as you want it to, you can change it.   

Always know your niche 

There is a good chance that whatever service you offer to your clients, there will be someone else doing much the same. This means you have competition, a competition you need to get ahead of.   

The best way to do this is to find out what you can offer your client that others can’t. What are your unique selling points and your niche? Once you have identified that, you must ensure that those who need to know do. That way, they can surely come to you over others out there.  

The best way to do this is to think about keywords that relate to your particular niche and then ensure that you work these keywords into your content.   

Invest in equipment  

You can put a lot of time and effort into the content you create, but if you don’t use the right equipment to make and edit, this could be somewhat of a waste of time.   

To produce vlogs that are high quality, you are going to need to have a few critical pieces of equipment. That said, you don’t have to spend vast amounts of money buying the very best equipment that money can buy. Sometimes, you need to think smartly about what you have available.   

What you are going to need to make a high-quality video is:  

• A camera in focus could be a standalone camera or, if you prefer, a camera within a smartphone.   
• A phone stand or tripod  

• Software that is used for editing the videos ready for uploading   
• Clear audio  
• Good lighting – you may need to buy a softbox or ring light for this   
• A background that is plain so that it is not a distraction from what your message is trying to portray   

Get to grips with optimising the visibility of your B2B firms content  

As well as working out what you will say in your video and how you will film your vlogs, you also need to get to grips with how you will make sure your video is visible. 

You first need to make sure that you have a title that will make your clients want to click through and spend time watching it. This title should try to have at least one of your relevant keywords while still being exciting and making sense.   

You also want to think about the description you add to your video, as this will encourage your target audience to want to know more about what is in the video.   

It is also a good idea to think about the thumbnail you use for your video. This should be fitting for what your video is about and fit in with your overall brand and message.   

Post consistently  

To get the best out of your vlogging efforts, you must remember that it is something you must stick to for the long run. The more regularly you update your vlog, the better this will be for you and your audience.  

You want to keep your client’s interest, and the best way to do this is to ensure that you post as regularly as possible. The good news is that this doesn’t have to be every day or even multiple times a week; you need to focus on being regular and keeping to a similar day and time, as this will help your audience learn when to expect a post from you.   

Plan to film and edit in groups  

Once you get into the swing of planning and filming content, you can start filming and editing multiple videos at once. This batch approach will help you save time and make scheduling when posting videos so much easier.  

You may not be able to batch them at the start of your video marketing journey just because you are still going to be getting a feel for what you want to say and the type of topics that are going to work for your audience.  

But, once you get to grips with this, then you can start to think about how certain topics can fit together. This is especially true if you are likely to want to target a specific background or location in your vlogs.  

Monitor and learn from your results  

Once you have started to vlog, then you will see what level of engagement you receive from the content you have created. It is important to take the time to monitor and collate this data. Use what you have found out to then change anything that isn’t working for you as well as perhaps focus more on the things that are yielding the best results. 

By monitoring your data, you can get some new ideas for follow-on posts that are going to have the best results, and you can also think about the areas in which you are not performing as well. Maybe these are the areas that are not going to be talking to your audience in the way that you want them to.   

It isn’t necessarily easy to create and upload video content, but it is worthwhile making sure that you get to grips with it. Take the time and learn what you need to do, and in no time at all, your B2B business will be thriving.   

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Need help?

If you would like help with your marketing then bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, UK and Europe as well as specialising as a Legal Marketing Consultant. Please get in touch or book a free 30-minute consultation.