Typical things that I do as a Fractional Marketing Director

Hi everyone, and welcome to my video series. Today, I want to give you a closer look at what I do as a fractional marketing director. While you might have seen some of my work on my website or LinkedIn, I thought it would be insightful to detail the typical activities I engage in with my clients.

Crafting Marketing Plans and Strategies

One of the primary tasks I undertake is writing marketing plans and strategies. Many businesses I work with have been operating for some time without a dedicated marketing person. They often struggle with various marketing activities and aren’t sure where to start or if they’re on the right track. I collaborate with business owners, managing partners, or CEOs to either develop a new marketing plan or conduct a marketing review. This review helps identify what they are doing right, highlights areas needing improvement, and offers recommendations to enhance their marketing efforts.

Launching New Products

Recently, I’ve been involved in launching new products for clients, particularly in the B2B and tech sectors, as well as professional services. This process is fascinating as it involves analysing the competition, staying current with trends, and understanding client needs. We delve deeply into target market segmentation and key messaging. It’s rewarding to take an idea through the process of bringing it to market in a structured way that makes a significant impact.

Recruitment for Clients

Lastly, I often serve as a fractional marketing director, which includes identifying resource needs for businesses. Recruitment is a crucial part of this role. I assist in writing job descriptions, sifting through CVs, and conducting first-stage interviews. This helps alleviate the recruitment stress for my clients. With my marketing expertise, I ensure we push the right candidates forward, making the recruitment process smoother and more effective.

These activities represent a glimpse into my role as a fractional marketing director over the past year. I hope this gives you a better understanding of how I support my clients in enhancing their marketing capabilities. If you like these insights, please like and share this video. Thanks very much, and bye for now.

Take a look at my related services: 

Fractional Marketing Director and Interim Marketing

Related blogs:

How Can a Fractional Marketing Director Transform Your Business?

Finding the Right Fractional Marketing Director for Your Business: A Comprehensive Guide

Need help?

If you would like help with your marketing then bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, UK and Europe as well as specialising as a consultancy firm Marketing Consultant. Please get in touch or book a free 30-minute consultation.