Tips for lawyers and accountants starting their practice
Hi everyone and welcome to my Wednesday wisdom series. Today I wanted to give you some short quick tips. If you are a lawyer or an accountant looking to go self-employed or start up your own practice.
This video is assuming that you’ve been through the basics so you understand what your firm’s objectives are, you know your audience, you know what key messages you want to say and how you position yourself.
So I’m really looking at tactics here.
The first tactic that I would tell you a is a good one to start with is update your LinkedIn profile
Make sure that it has all the key information of your new practice. It tells people exactly what you do and set up a company profile for your new practice as well so that you can link your personal profile to it. It’s really important people use LinkedIn as Goggle will search for people on that particular network.
So if you can make sure that it’s filled out properly, people know what you do, have some keywords in there around what you do as well. I think that was always a good start because people when they meet you, will go and have a look at your LinkedIn profile and if it’s not filled out and it looks a bit rough around the edges. It’s not a good insight really.
The second thing that I would encourage you to do is if you’re looking at your website and the structure
Look at some competitors and see how they’ve structured their website, see how they’re listing there services. Do they have client testimonials? Do they have reviews on there? Do they have case studies? Do they have the services listed out? So for instance, if you’re an employment law firm, are you just going to say you do employment law or are you going to have a separate page for harassment, paternity leave to TUPE?
The more service pages that you have, the more people understand what you do and also looks good for SEO purposes as well. Also have a blog. I know it’s a pain writing articles and content, but Google does not like a static website. It does not love you. Make Google love you have a blog, write content regularly because that’s what’s going to help make your website rank and there’s no point really just having a website – it is a shop window.
You want it to attract clients that you don’t know and new opportunities for you, so definitely do that.
Reach out to people that you used to work with
Let them know that you started your own practice, that this is what you’re specialising in.
This is the type of work you’re looking for. Meet these people, have coffees, tap into your existing network. For some reason, when I started my marketing consultancy, although slightly different, I completely forgot to do this. I was just like, I have to go to the new client. I have to go to new people, meet new people all the time.
And what someone did, they gave me a piece of advice maybe about a year and a half, two years ago was did you tap into your existing network? And I was like, no. So I don’t know why I didn’t do that. It just didn’t come to mind. It was in my head, I had my old work and my new marketing consultancy life, but there’s no reason why you can’t reach out to old clients, you know if restricted covenants are not in place.
I’m hoping what you’ll find those three tips useful and that they’re a good starting point for, for tactics.
Again, get your website, get your LinkedIn profile, go and talk to people. It’s very overwhelming when you first start your practice and it’s very important to have blocks of time to do this because you don’t want your kind of flow of work is like this. You want your flow of work being consistent and doing activities like blogging, networking, tapping into your existing contacts, making the most of LinkedIn will really help you in the long run.
Anyway, I hope you found that interesting. Please do like and share and until next time, bye for now.
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