Should You Hire a Fractional Marketing Director?

Hi everyone, and welcome to my video series. Today, I want to talk about something that’s coming up more and more in conversations with CEOs, managing partners, and leadership teams, whether hiring a Fractional Marketing Director is the right move for their business.

If you’ve been feeling stuck with your marketing, aren’t seeing the results you want, or don’t have the right leadership in place, this might be exactly what you need. Let’s dive in!

What is a Fractional Marketing Director?

So, what exactly is a Fractional Marketing Director? Essentially, it’s a part-time, senior-level marketing expert who works with businesses on a flexible basis. Instead of hiring a full-time marketing director, at a pretty hefty salary, you bring in someone with the same level of expertise but for a fraction of the cost.

A Fractional Marketing Director sets the strategy, leads your marketing efforts, and makes sure everything is actually driving business growth. They work alongside your leadership team and, if you have one, your marketing team, to ensure your efforts are aligned and getting results.

Signs you might need one

Now, how do you know if this is the right move for your business? Here are some signs:

✅ You’re doing marketing, but it’s not bringing in new clients or leads.
✅ You have a junior marketing team that really needs strategic guidance.
✅ You’ve been repeating the same marketing for years and aren’t sure if it’s the right approach anymore.
✅ You’re growing and need a clear marketing strategy but don’t want to commit to a full-time hire.

If any of these sound familiar, a Fractional Marketing Director could be the missing piece.

What do Fractional Marketing Directors actually do?

So what can you expect from working with a Fractional Marketing Director?

🔹 First, they audit your current marketing, looking at what’s working, what’s not, and where you’re missing opportunities.
🔹 Then, they develop a focused marketing plan so you’re not just doing random activities but following a clear, strategic path.
🔹 If you have a marketing team, they’ll mentor and guide them, making sure they’re working on the right things.
🔹 And most importantly, they track results and adjust the strategy as needed, so you’re actually seeing a return on your marketing investment.

Cost vs. Value

One of the biggest questions I get is cost. A full-time Marketing Director can cost anywhere between £80k to £150k a year, plus benefits. For many small to mid-sized firms, that’s a big commitment.

A Fractional Marketing Director gives you the same strategic leadership, but at a much lower cost and with the flexibility to scale up or down as needed.

If your marketing feels stuck, unfocused, or isn’t delivering results, bringing in a Fractional Marketing Director could be a game-changer. You get senior-level expertise, a clear strategy, and hands-on leadership, without the full-time commitment.

If this sounds like something you’re considering, let’s chat! Drop a comment below or send me a message, and I’d be happy to talk through whether it’s the right fit for your business.

Thanks for watching, and I’ll see you in the next video!

Need help?

If you would like help with your marketing then bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, UK and Europe as well as specialising as a Legal Marketing Consultant. Please get in touch or book a free 30-minute consultation.

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