Pondering the puzzle of new client enquiries

Hi, everyone. Welcome to my video series. Today I wanted to talk to you a little bit more about new clients and new client calls. So might be a bit of a short one, but I was having a think about this the other day. And I’ve really felt like since I’ve started my own business, I’ve really had to adapt how I work and understand and try and piece together information on new client calls. So usually, I get somebody kind of say ‘Im going to need some marketing help.’

And they don’t really know what they want.

So, I have to ask lots and lots of different questions, and sometimes I feel like I’m interrogating them! One thing they might say is, oh, I need X, Y, and Z. And by the time you’ve kind of got to the end of the phone call. It didn’t need X, Y, and Z. They need ABC.

I feel like I’ve really had to adapt how I listen and interpret people and how I question them. And I think the new client calls whenever I have one, I always find them interesting and challenging because I’m very structured person.

I’m just very much like ABC, D E F G.

You know, I want to know exactly what you need, where you need it, how you want me to work with you and all of that jazz, but actually in real life, it doesn’t happen in that sequential way at all.

When I’m talking on new client calls, I’m very much kind of almost problem solving and piecing a puzzle together and trying to figure out what it is they want. So, I thought that that’s an interesting skill that I’ve managed to develop.

Since I’ve become a marketing consultant and working for myself, it’s not the same as when you work for someone and they go, all right, we need this project, this deadline, we want you do X, Y, and Z.

I don’t know what I want, I don’t know if I need a marketing director.

I don’t know if I need a marketing plan. I don’t know if I need you to train people. I don’t know if I should be doing digital. Should I be doing offline? Should I be doing all this stuff?

And, what my job is at the start of the process is to figure out exactly what they want and give them some solutions to their problems. And I think that’s been an interesting kind of observation that I’ve made over my business is that I’ve had to become a good listener and try and piece it together for them. Usually, I like to kind of give myself a pat on the back here, but usually I can get to the crux of what it is that they need, but it’s very interesting way of working and not something that I’ve always been used to.

So I thought I would share that with you. You know, do some active listening, ask a lot of questions and kind of really get to the crux of the matter.

Anyway, I hope you found that helpful. You might have new clients and you may have similar experiences. Please let me know if you do like the video, please like, and subscribe on YouTube, or please do share it if you think it will be of use to any of your network, hope you found it. Helpful bye for now.

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Pondering the puzzle of new client enquiries