How to realign your marketing strategy after a marketing review

Hi everyone! Today, I want to talk about how to realign your marketing plan after conducting a marketing review. It’s always important to have a plan, but what happens when things don’t go your way? That’s where a marketing review or audit becomes essential. It helps ensure you’re getting the best results from your marketing efforts.

So, what are the three key things you should focus on during a marketing review to realign your plan? Let’s dive in.

1. Identify What’s Working and What’s Not

The first and most obvious thing to do is review your results. Look at where your best outcomes have come from, what’s worked well, and what hasn’t. Then, try to understand why.

• Has something changed in the industry?
• Are there economic or environmental shifts affecting your results?

Once you understand this, double down on the tactics that are working. Use the insights from your review to make informed decisions about which activities should stay in your plan and which ones to drop.

2. Analyse Your Data

Next, it’s time to dig into the data. Your analytics can reveal important insights:

• Are certain blogs performing well?
• Is specific content resonating more with your audience?
• Has your SEO strategy dipped in effectiveness?

By understanding what the data is telling you, you can adjust your focus and resources to the areas that need attention, helping you realign your marketing plan for better results.

3. Reassess Your KPIs and Objectives

The third step is to revisit your KPIs and benchmarks.

• Are your targets still realistic, or do they need adjusting?
• Did you set objectives that were perhaps too ambitious?

Based on your review, it might be necessary to scale back your goals or break them down into more achievable milestones. Remember, marketing plans shouldn’t be rigid yearly activities—they should evolve. Make sure you’ve got quarterly milestones to track progress and adjust tactics as needed.

Final Thoughts

So, in summary, if you’ve done a marketing review and need to realign your plan, focus on these three key areas:

1. Review the insights – Understand what’s working and what’s not.
2. Look at the data – Use analytics to guide your strategy.
3. Re-evaluate your KPIs – Make sure your goals are still realistic and achievable.

And don’t forget, your marketing plan should have regular check-ins to make sure you’re on track. If you need help with a marketing review or audit and want an objective, fresh perspective, I’d be happy to assist. Book your free discovery call.