There is a good chance that you will want to make sure that your professional service firm has the best chance of growing. Still, with a growing business, there also comes the possibility that your marketing strategy becomes impossible to manage.   

When you don’t have a good marketing strategy in place, the money you pay out to market your firm could actually be wasted (something that you are not going to want to happen).  

This means that you need to think about an alternative approach.   

One way to help is to hire a fractional CMO. A fractional CMO works part-time as a marketing consultant for your firm.   

Of course, like many things in business, they do come at a cost, which you will need to consider when it comes to deciding whether or not hiring one is right for you.  

In order to help you to make this decision, I have put together my guide to the benefits of having a fractional CMO on board.   

They can come up with new ideas  

One great thing about hiring a CMO is that they will be much more likely to come up with fresh and new ideas for where you can take your professional service firm in the future. Looking at your current approaches with fresh eyes (and knowledge of the industry), which means that they can tell you what might not be working best for you.   

They will also be able to look at your end goals and vision for your firm and do their best to devise different strategies that will work out the best for you in the future.   

A fractional CMO can be less risky  

There is always a risk with hiring someone and employing them to do a job for you. However, when you outsource to a fractional CMO, you are not employing them, so you don’t have to worry about the red tape of hiring a new person for the business.  

If things are not quite working out for you, then you can decide to simply go different paths and move to a new choice.   

They get the job done  

Another great thing about hiring a fractional CMO is that they are efficient in what they do. They are focused on that one task rather than someone who may be hired by you as a business outright or who may have other tasks on their to-do list.  

They will work on the key tasks that relate to marketing your firm and nothing else. That way, you know that their time really is dedicated to ensuring that the job you need is done.   

They know what they are talking about  

A CMO is going to know their industry, and they will have a wealth of knowledge that they can use to your advantage. You may be an expert in what you do, but marketing is likely to be something that you don’t necessarily understand as well. But they do.  

They will be able to highlight the best things that are going to work for you and then guide you through the process of putting them in place. But, they are also there for you to ask any questions that may be on your mind and to give you the answers that will help you think about the right approach for you to take.   

A fractional CMO gives you more time  

If you ask someone running a professional services firm what they lack, they will tell you time. Whilst I cannot give you more hours in the day, having an outsourced CMO can give you more time in your day.  

Because they worry about the marketing, you can instead think about other key decisions you need to make in your business and ensure that they are in place.   

As you can see, there are lots of things that are going to mean that a fractional CMO could be the right choice for your firm. So, make that investment not only into the here and now of your firm but also into the future of it too.     

Some of my services: 

Fractional Marketing Director and Interim Marketing

Marketing Consultancy Services

Need help?

If you would like help with your marketing then bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, UK and Europe as well as specialising as a Legal Marketing Consultant. Please get in touch or book a free 30-minute consultation.