In order to ensure that your marketing efforts are working for you, you are going to need to rely on marketing analytics. This term covers the process of ensuring that data that relates to marketing your firm is collected, analysed and interpreted properly.   

Having this information will help you to ensure that you get a return on the investment that you have put forward to market your law firm and can also be a key part of making decisions on how best to market your business in the future.   

You can extract analytics from a variety of sources.This includes web traffic, social media engagement, performance on marketing emails, client buying behaviours and also any sales data too.  

By having all this information, those that are responsible for marketing within your law firm are going to be able to make key decisions for the future that are based on actual data, rather than being made on guesswork, which can waste both time and money.   

Who else can benefit from this information?  

The information presented by fractional CMOs is likely to prove helpful to those working on marketing plans, and numerous individuals throughout your law firm can genuinely benefit from this information.  

The executive team will be able to see how the marketing efforts that are being made within the firm are actually performing.

They can then use it to determine how to allocate budgets in the future and whether marketing is a key investment for them. This can also be a part of their strategic plan and decision-making process too.  

If your law firm has some sort of sales team or lead generation team, then they will also want to see the results of the analytics that you collate.

This will let them know whether or not the lead generation strategies that they are putting forward are actually working out as they hoped. It will also help them to see the quality of the leads that your law firm is receiving and then know whether the strategy or approach needs to change.   

Even those that are working through the business, away from the sales and marketing teams can benefit from knowing more about analytics and marketing data.

They can identify what trends there are in complaints and enquiries that clients (both current and potential) are making and how this then links to the marketing strategies that you have in place. This will definitely benefit their work in the future as will help to improve client satisfaction.   

If your law firm has any investors or stakeholders, then there is a good chance that they will want to see the data collated by the CMO.

This will let them see the growth in the business and get an idea of the overall health of the business too. Both are important things for them to know.   

As you can see, obtaining this key information is important, more important than you may realise. Therefore, whilst it may take time to complete, it is definitely something that is worthwhile doing too.   

Some of my services: 

Fractional Marketing Director and Interim Marketing

Marketing Consultancy Services

Need help?

If you would like help with your marketing then bringing on a marketing consultant with a fresh pair of eyes can make all the difference. I work with B2B businesses and professional service firms in London, Kent, UK and Europe as well as specialising as a Legal Marketing Consultant. Please get in touch or book a free 30-minute consultation.