Common issues amongst my 40 clients
Common issues amongst my 40 clients
Hi everyone and welcome to my Wednesday wisdom series. Today I wanted to do a short video talking a little bit more about what I’ve learnt from working with the 40 clients that I’ve had since being in my marketing consultancy.
And I’m just seeing a couple of trends.
So as you know, I write marketing plans and one of the biggest questions I always ask my clients is what are your objectives? What is it that you want to achieve? And I find a lot of businesses don’t have the answer to that question.
That always concerns me slightly because obviously you need to understand what your business and your goals are so that we can support you with the marketing needed to help you achieve those goals. So there’s a little bit of a lack of objectives and clarity around what they want, where they want their business to be.
And sometimes they don’t even have a business plan. It’s usually up in their head. Usually everything’s up in their head, but sometimes you really want them to capture that in a document or something that you can work too. So you can really understand what it is that they want. So that’s really key for marketing, knowing the business objectives and the marketing goals there.
One of the other things that I’ve noticed from a tactical perspective is sometimes their websites aren’t as structured as I’d like to see them. So sometimes I’ll see sections missing like testimonials or client case studies or cross-linking. My job is really to kind of look, look constructively at a website and see where it’s missing things. And it’s always missing those points of sale, I think where it’s like the bits that help almost convince the buyer to buy.
So the case studies or testimonials, the reviews, that kind of thing. So I’m always a keen advocate of getting that information on the website if it’s not already there.
And the last thing that I’ve seen is just really kind of understanding their target audience and what drives them and how they pull their messaging and their content and their copy together to help solve their problems.
A lot of people just talk about this is what we do, but not how we can help. And this is what the issues are. So I like to see a little bit of flip in the way that content is written in terms of this is not just like practical, factual, but this is actually helpful and valuable.
And that’s the kind of three things that I wanted to talk to you about. I hope you found this video helpful. Please do like and share. Thanks. And bye for now.
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