Being Vulnerable – what I worry about as a business owner

Hi everyone. And welcome to my video marketing series. Today I thought I would talk to you a little bit more about being in business and being vulnerable.

The impression that you know, people give to the world, and then the impression that sits behind that can be very, very different. And I just wanted to share some of the things that I worry about as a business owner, whether or not it’s COVID-19 or it’s just a normal month. 

There are lots of things to think about.

And one of those things that I worry about most is

Where the blooming heck my next client is going to come from

A lot of people say, Oh, I’ve got a pipeline of leads and blah, blah, blah. In reality, it doesn’t really work like that. Sometimes you could have nothing for like three months and then you can have like two or three clients join you in a day, which happened recently. 

So for me, it’s, it’s that flow of clients that really worries me. And I don’t know where that’s going to come from. 

How my clients are going to react to my work

So I write marketing plans and campaign plans and do reviews. I am always so worried when I send that first draft over that it is not going to be what they’re expecting. And I guess it’s a bit of imposter syndrome or something like that. You know, I actually do know that I know what I’m doing, but when I send that piece of work over to them, I’m like, Oh my God, are they going to like it? Is it what they want? And that’s always a real worry. 

What’s next?

So I’ve been going for four years now. I’ve been running my consultancy and there’s always this kind of pressure about, you know, levelling up or becoming an agency and doing all this kind of stuff. And I don’t know what I want to do. I’m kind of, treading water a little bit at the moment. Yeah. I’m not sure what that looks like. And sometimes I feel a little bit of pressure that I should be doing something that I’m not necessarily sure I want to do. 

I think it’s what I’ve been talking to some people or some of my work or networking friends as a three-year itch or something, you kind of go, okay, I’ve been doing this for four years. I can run my business. And now what? 

So, there’s a couple of things really that as a business owner, I worry about, and I just wanted to share them with you because you don’t get to necessarily hear all these things or see all these things from behind the smokescreen that is social media. 

Anyway, if any of that kind of resonates with you or you’re going through it, and then please drop me a line more than happy to have a conversation. We’ll have a chat with people that might be going through similar things I am and hope you found that helpful. And until the next video bye for now.

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