Marketing Plans for B2B Businesses and Professional Service firms in London, Kent and the UK.

Whether we meet in person or connect online, I’ll spend a few days immersing myself in your business through my marketing planning discovery process. During this time, I engage in deep discussions covering various marketing aspects to fully grasp your specific needs.

In my experience, these conversations could involve anyone from your CEO and leadership teams to your finance, HR, marketing and sales teams, account managers, and product managers. We’ll work together to pinpoint the key stakeholders who can provide the essential insights needed.

Once I’ve gathered all the necessary information, I’ll craft a tailored marketing plan. After the plan is developed, I’ll share it with you, allowing ample time for review. We’ll then have a debrief call to discuss any questions, finalise details, and outline the next steps.

What’s Included in Your Marketing Plan?

• Competitor Analysis: Understand your market position relative to your competitors.
• Objectives and Goal Setting: Define clear and measurable objectives.
• Target Market, Positioning, and Messaging: Sharpen your market presence and communicate effectively.
• Marketing Channels and Tactics: Select the optimal channels and tactics that align with your strategy.
• Action Plan: A step-by-step guide to implement your marketing initiatives.
• Measurement of Effectiveness: Tools and techniques to measure the success of your marketing efforts.

Absolutely! Every B2B business, law firm, or accountancy firm truly benefits from having a well-thought-out marketing plan. If your strategy isn’t written down and it’s just floating around in your head, then it’s definitely time to formalise it.

A documented marketing plan not only sets a clear direction and purpose but also saves you from the all-too-common scattergun approach that can feel a bit like running around like a headless chicken. It keeps your marketing efforts aligned, allowing you to measure the success of each initiative effectively. Plus, it’s all about finding and refining the mix of marketing strategies that work best for your specific business needs.

• 2-3 days of in-house interviews with key stakeholders in the business.
• A marketing plan that covers competitor analysis, goal setting, target market and positioning, marketing channels and tactics an action plan that is rated according to urgency and how to measure your ROI.
• An action plan detailing everything you need to do to fulfil the marketing plan and when.
• A comprehensive debriefing session to talk through the plan and to make sure you are completely happy and decide on next steps.
• The option to bring me on as your Outsourced Marketing Director or Fractional CMO on a retainer basis. I can help deliver on the plan, recruit marketing resource into your business and mentor them, or support your marketing teams to ensure it makes the most impact.

The timeline can vary based on the scope and complexity of your needs, but generally, the development of a marketing plan can take anywhere from 3- 6 weeks. This includes initial assessments, strategy development, feedback iterations, and finalising the actionable plan.

Implementation timelines will depend on the specific strategies agreed upon but will be outlined clearly in the plan to ensure expectations are managed.

Success measurement will be integral to ensuring that we are on the right track. We’ll establish key performance indicators (KPIs) aligned with the goals outlined in the marketing plan. These might include metrics like lead generation, website traffic, conversion rates, client retention rates, and overall revenue growth.

We’ll put in place regular reporting both at ground level and for leadership (if needed) that will help us monitor these metrics closely, allowing us to adjust our tactics in real-time.