Marketing Mentoring for Professional Service and B2B Businesses.
As a dedicated marketing mentor working with professionals in law firms, accountancy practices, and B2B businesses, I recognise the unique challenges that marketing assistants, executives, and managers face in these sectors.
From the nuances of professional services marketing to the demands of keeping up with industry trends, the complexity of your role requires a comprehensive, strategic approach.
How can marketing mentoring help me?
As a marketing mentor, I often work with professionals who encounter a range of common yet challenging issues in their marketing careers. Here’s how I can help you navigate these obstacles:
- Skill development: The marketing field is rapidly evolving with new tools and strategies emerging all the time. If you find it overwhelming to keep up, I can guide you through learning these new technologies and techniques, ensuring you stay at the forefront of industry trends.
- Strategic execution: If you’re struggling with how to create and implement effective marketing strategies that align with your business goals, I can help you outline clear objectives, select the right tactics, and measure the outcomes to refine your approach continually.
- Creative inspiration: It’s easy to hit a creative block when you’re constantly required to innovate. I can offer you new perspectives and ideas to refresh your strategies, helping to overcome any innovation stress and reinvigorate your campaigns.
- Career progression: If you’re unsure about the next steps in your marketing career, I can provide insight on skill development, networking, and career planning to help you advance and achieve your professional goals.
- Team collaboration: Effective collaboration across functions is key to marketing success. If you’re finding it difficult to align with other departments, I can show you strategies to enhance cross-functional teamwork and ensure cohesive campaign execution.
- Effective measurement: Finally, if measuring the effectiveness of your marketing efforts seems complicated, I can help you define the right metrics, collect the correct data, and interpret this information to make well-informed decisions.
Together, we can tackle these common marketing challenges, enhancing your skills and confidence along the way.
Why me?
With over 17 years’ of experience in professional services marketing and with Chartered Marketer and FCIM status under my belt I am fully qualified to mentor marketing assistants, marketing executives and marketing managers from across the spectrum of professional service firms.
If you’re interested in mentorship then I offer a free 30-min discovery call to new mentees to understand what you need and see where I can help.
FAQs
Through my marketing mentorship program, you can expect personalised guidance tailored the challenges that you’re facing.
I’ll work one-on-one with you to develop strategic marketing skills, enhance your understanding of industry-specific marketing trends, and implement effective marketing solutions.
Our sessions will focus on practical, actionable advice that directly addresses the needs and goals of your business.
I am currently working with three marketing executives as a mentor. I am supporting them on a range of marketing-related topics and personal development skills as a retainer package through their firms.
I am also volunteer mentoring for the Managing Partners Forum where I am supporting a Marketing Manager at Taylor Wessing.
In the past, I have mentored through a charity called Bloom where I have mentored the next generation of rising stars by supporting them with their career goals. I am also hoping to join the Chartered Institute of Marketing Mentor program.
I tend to work with marketing assistants, marketing executives, marketing managers and heads of marketing. Sometimes they are working solo and need a second pair of eyes and ears to help support them with their challenges.
Other times they are working as part of a larger marketing team and are looking for objective support with their marketing activities or personal development.
I also work with managing partners or directors of firms to help support them in their marketing if needed.
My approach to mentorship is tailored to you.
I start by gaining a deep understanding of your industry’s landscape and typical challenges. From there, I tailor our sessions to focus on the marketing strategies and tactics that are most effective within your specific sector, whether that’s law, accountancy, or another professional service, ensuring that our work together is both relevant and compliant.
I bring over a decade of marketing experience, specifically working with B2B and professional services firms. My qualifications include a Chartered Marketer status from the Chartered Institute of Marketing, and extensive hands-on experience in developing and implementing successful marketing strategies across various professional sectors. This combination of formal education and practical experience ensures that I offer expert advice grounded in real-world application.
While consulting often involves advising on specific projects or campaigns, mentoring focuses more on your professional development as a marketer within your firm.
My goal is to equip you with the skills and confidence to make strategic decisions and lead marketing initiatives independently. Mentoring is about long-term development and continuous improvement in your role.
The structure and frequency of our mentorship sessions can be tailored to fit your schedule and needs. Typically, sessions are held monthly, but they can be more frequent depending on your goals and the pace at which you prefer to work. Each session is designed to build on the last, ensuring consistent progress and development in your marketing capabilities.
My mentorship packages start from 2-3 hours a month and run for 4 months. They can be elongated as long as they are needed with the agenda set by you to ensure that we cover exactly what we need to each session.
Happy Clients
Helen supported me in shaping up the firm wide marketing plan
Helen brought innovative ideas and solutions to the table and supported me in shaping up the firm wide marketing plan and various channel strategies. I would highly recommend Helen’s services and (hopefully) will have the pleasure to work with her again in the future!
Maggie Strumelieva , Marketing Executive at Buckworths
Played a pivotal role in my professional development
On a personal note, Helen has also played a pivotal role in my professional development, providing tailored advice and guidance that has allowed me to flourish in the dynamic field of marketing. I wholeheartedly endorse Helen for her marketing expertise, creativity, and unwavering support as both a mentor and Marketing Director.
Roseanne Ganley, Marketing Manager, Goldenhill International
Case Study Highlight
Helping an Accountancy Firm Grow with Focused Marketing Mentorship
Learn how I teamed up with an accountancy firm to kickstart their marketing journey. They reached out for guidance on how to begin their marketing journey, seeking my expertise to support and mentor their marketing assistant.
Let’s talk…
For more information on any of my services, get in touch and let’s talk.