Fractional Marketing Director and Interim Marketing for B2B Businesses and Professional Service firms
I partner with professional service firms and B2B businesses as a Fractional Marketing Director to drive real marketing transformation. If your business needs a senior-level marketer to refocus your marketing strategy, collaborate with your executive team, and oversee day-to-day marketing operations, I’m here to help.
Ready to strengthen your marketing foundation? Schedule a discovery call to discuss how I can support your goals.
Fractional CMO services to drive your marketing strategy forward
With over 17 years’ experience in professional services and B2B marketing, along with Chartered Marketer status and FCIM accreditation, I bring proven expertise and a commitment to excellence to every project.
My background spans high-profile roles in Magic and Silver Circle law firms, top 10 accountancy practices, and large consultancy firms. Since launching my consultancy over 8 years ago, I’ve partnered with more than 40 clients across diverse B2B sectors.
As a Fractional CMO, I take on full accountability for your marketing function, providing senior-level oversight across critical areas. Projects typically include:
- Developing and executing strategic marketing plans that align with business goals
- Leading brand positioning and market expansion initiatives
- Overseeing lead generation and client acquisition campaigns
- Enhancing marketing operations and implementing technology solutions
- Building and mentoring in-house marketing teams for ongoing success
Who are my clients?
My clients come to me as either a CEO, Managing Partner or Marketing Director/Head of Marketing for advice and support on some of their biggest marketing challenges.
Each client and their needs are different. I am often asked to come in and write marketing strategies and plans, review or audit their marketing activity as well as consult or work with them or their teams as a fractional marketing director.
Take a look below at how I can support you and don’t forget I offer a free 30-min discovery call to new clients to understand what they need and see where I can help (please note I do not give advice in these calls).
FAQs
- You have access to a highly experienced marketer that can help drive your business or key projects forward.
- Fractional CMO’s are agile and are used to coming into a client’s business and hitting the ground running.
- You’ll have a dedicated resource focused on your marketing with the sole mission to hit the goals and objectives you have set out.
- You’ll have an independent, objective voice in your marketing team and executive team that can view your challenges and marketing goals with a fresh pair of eyes and ears.
- Working with a Fractional Marketing Director is fully flexible, designed around what the business needs in terms of days and time. It is a more cost-efficient way than recruiting full time and with all the overheads that this entails.
- Senior-level support on marketing strategy and planning for your business.
- Working with the leadership team, managing partners or heads of marketing to advise and guide on business decisions with a marketing hat on.
- Recruiting and setting up a marketing team.
- Managing and mentoring the marketing team.
- Implementing and putting in place marketing and business development processes.
- Heading up the project management of large marketing initiatives such as rebrands or brand refreshes.
- Creating marketing and business development service, sector and office plans.
- Social media marketing strategy.
- Content marketing strategy.
- Thought leadership and campaign development.
When working as a Fractional Marketing Director I tend to work with clients between 1-2 days a week on a minimum assignment of 3 months plus.
As a Fractional CMO I will work with you on a part-time basis as as part of your leadership team. The level of involvement for a Fractional CMO is much higher than that of a Marketing Consultant.
A Fractional CMO will run your marketing team on a day to day basis – similarly to that of a in-house marketing director – but without the associated costs such as NI, Tax and Pension. It can be a cost-efficient way to bring senior level marketing expertise into your business.
Sometimes clients don’t need a Fractional CMO but will bring me in to work on an interim basis or a project basis. If you are looking for senior level marketing expertise for a specific project or business challenge then I can be engaged in this way.
Happy Clients
An asset in helping us to build our marketing capabilities
Helen has been our Fractional Marketing Director for nearly two years. She is an asset in helping us to build our marketing capabilities and is now working to support our Marketing Executive create and implement our sector BD Plans.
Philip Albright, Partner, Goldenhill International M&A Advisors
The growth of our marketing presence has been simply phenomenal
Helen has been Spencer West’s Marketing Director for two and a half years now, and in that short time thanks to her efforts, the growth of our marketing presence has been simply phenomenal.
Antoine West, Managing Partner, Spencer West
Case Study Highlight
Serving as a Fractional CMO for a Rapidly Growing Full-Service Law Firm
I was brought on to help write a structured marketing plan for the firm and have been working as their Marketing Director on a retainer basis for three years until they recruited an in-house resource full-time. Find out more about how I helped them.
Let’s talk…
For more information on any of my services, get in touch and let’s talk.