AI Training for Marketing & BD in Professional Services and B2B Firms Across London, Kent, and the UK
Running a business is demanding, and marketing often gets overlooked, missing opportunities to connect with clients and drive growth. With AI, you can streamline content, enhance engagement, and boost digital strategies without the guesswork.
I help professional service and B2B firms use GenAI like ChatGPT to help make their marketing and business development activities easier and more effective.
Overcoming the challenges of using AI in marketing and business development
AI has the potential to revolutionise marketing and business development, but many professional service firms and businesses find it hard to know where to begin. Choosing the right tools, integrating them into existing workflows, and trusting them to deliver meaningful results can feel like a daunting task. There’s often a concern about losing the personal touch or making mistakes in client-facing communications.
These hurdles are natural, but they’re also part of the process. With the right guidance, AI can be an invaluable tool for your marketing and BD efforts, helping you work smarter, not harder.
I believe in using AI to make marketing and business development more efficient, proactive, and client-focused. Imagine having tools that not only save you time but also create content that resonates directly with your clients. That’s the power of AI, it allows you to shift from reactive, time-intensive tasks to a more tailored, strategic approach.
AI helps your marketing and BD efforts become more insightful and scalable, enabling you to deliver consistent, high-quality content while automating routine processes.
By leveraging tools like ChatGPT I can help you personalise your messaging, target the right audiences, and respond faster to client needs, all while freeing up time to focus on the bigger picture and long-term goals.
Transform your marketing and business development with AI training and workshops
I offer tailored training and workshops designed to empower your marketing and business development teams to harness the power of AI effectively.
Through interactive sessions and hands-on guidance, I help your team understand how to integrate AI into their work, making your marketing and business development efforts smarter, faster, and more efficient.
Whether you need team training, 1-2-1 workshops, or practical advice on ChatGPT, my sessions are designed to:
- Streamline processes: Learn how to use AI to save time and improve efficiency in day-to-day tasks.
- Enhance creativity: Discover how AI can help with content creation, idea generation, and campaign development.
- Improve targeting: Use AI to create personas and personalise your outreach for better results.
- Boost Confidence: Equip your team with the knowledge and skills they need to use AI tools effectively.
By integrating AI into your marketing and business development strategies, your team will be able to work smarter, deliver better results, and stay ahead in a competitive market.
>Join my latest LinkedIn Group
I’m currently setting up a AI and ChatGPT LinkedIn group aimed at building a community and sharing the latest tips and insights – you can request to join the AI & Marketing Strategy for Professional Services and B2B Leaders Group here.
Take the first step towards smarter marketing
Ready to see how AI can transform your marketing and business development?
Let’s work together to equip your team with the tools and confidence they need to harness AI effectively. Whether it’s through tailored training sessions, hands-on workshops, or practical guidance, I can help you integrate AI into your work and unlock its full potential.
Schedule a free discovery call today to explore how we can make your marketing smarter, faster, and more impactful.
FAQs
My training focuses on teaching you how to use AI tools like ChatGPT effectively in marketing and business development. I cover areas such as generating engaging content, creating targeted email campaigns, optimising SEO, developing social media strategies, and identifying business opportunities through AI-powered insights.
My training is designed for marketing and business development professionals in professional services and B2B firms. Whether you’re a marketing manager, a business development lead, or a partner looking to empower your team, I’ll tailor the sessions to suit your needs.
AI can streamline repetitive tasks, such as drafting content, analysing data, and generating ideas, giving you more time to focus on strategy. For business development, AI helps with client targeting, personalising outreach, and optimising pitches, making your efforts more efficient and impactful.
Not at all. My training is suitable for all levels, whether you’re completely new to AI or already experimenting with tools like ChatGPT. I’ll guide you step-by-step, providing practical demonstrations so you can confidently use AI in your work.
Yes. I’ll show you best practices for using AI tools securely and responsibly, including how to protect confidential information and avoid inputting sensitive data. By the end of the session, you’ll feel confident using AI without compromising security.
You can book a discovery call with me through my website. I’ll take the time to understand your goals, current processes, and challenges, and recommend the best training format to meet your needs.
Happy Clients
Helped the C-Suite to understand the importance of marketing for the organisation’s future
We chose Helen to undertake the audit due to her clear experience in marketing strategy within the b2b sector. She worked diligently to understand our brief and undertake stakeholder engagement. The resulting audit report has been of value to the whole business. It’s helped the c-suite to understand the importance of Marketing for the organisation’s future and to think more about its positioning going forward.
Head of Marketing, IT Sector
Helped our marketing team craft a well thought out marketing plan
We initially used Helen as we were looking for an expert to help provide advice and guidance to our marketing team.
One of the standout aspects of Helen’s work was her ability to help our marketing team craft a well-thought-out marketing plan. She delved into the breadth of marketing channels, offering valuable insights on how we could enhance our approach.
Gavin Richardson, Managing Director
Mortgages For Business
Case Study Highlight
Transforming Global Marketing Strategies for Inventory Specialists
Discover how I helped a global inventory specialist firm successfully launch a groundbreaking product into a new market. As their fractional marketing director, I provided a strategic marketing planning framework tailored to support their growth.
Let’s talk…
For more information on any of my services, get in touch and let’s talk.