Helen Cox Marketing AI ChatGPT Consultant for professional services marketing and B2B London, Kent UK

AI-Powered Marketing & Business Development for Professional Services and B2B Firms Across London, Kent, and the UK

Running a business is demanding, and marketing often gets overlooked, missing opportunities to connect with clients and drive growth.

With ChatGPT, you can streamline content, enhance engagement, and boost digital strategies without the guesswork.

I help professional service and B2B firms use ChatGPT to help make their marketing and business development activities easier and more effective.

Why AI for Marketing and BD?

I’m a strong believer in using AI to make marketing and business development smarter and more proactive. Imagine having tools that not only streamline your campaigns but also create content that speaks directly to your clients — that’s what AI can do for your marketing.

It’s about moving from reactive, time-consuming tasks to a more efficient, tailored approach. AI empowers your marketing and business development to be more insightful and scalable, helping you deliver consistent, high-quality content while automating routine tasks.

Using ChatGPT prompts, I can help you personalise your messaging, reach the right audiences, and respond faster to clients, all while freeing up more time to focus on the bigger picture.

Helen Cox Marketing Consultant Kent and London

How I help

Whether it’s content creation, campaign planning or researching new prospects, AI can simplify and supercharge the process, helping you stay ahead with smarter strategies. Here’s some examples of how I can help:

AI-Driven Content Strategy

Imagine having a content plan that aligns perfectly with your business goals and speaks directly to your audience. By using AI, I’ll help you create consistent, high-quality content that resonates with your clients.

Campaign Planning & Execution with AI

Planning campaigns can be overwhelming, but AI takes out much of the guesswork. I’ll help streamline the process from idea to execution, making sure your campaigns hit the mark.

AI-Enhanced Client Engagement

Staying connected with clients is crucial, and AI can help you craft messages that are both timely and personalised. I’ll show you how to use AI to respond quickly and thoughtfully.

SEO & AI Optimisation

Keeping your content visible is essential, and AI helps you stay ahead of SEO trends. I’ll guide you through using AI to optimise your content for better search rankings.

AI for Business Development

AI can be a powerful tool for driving business growth by automating and enhancing key business development activities. From identifying potential leads to creating personalised outreach strategies, AI tools like ChatGPT can help streamline your business development processes. I assist in using AI to research prospects, generate tailored proposals, and even create automated follow-up sequences, ensuring that every touchpoint with potential clients feels timely and relevant.

How do I work?

I offer a Marketing and Business Development AI audit, designed to get under the skin of your professional services firm or B2B business that cover all of the areas above.

This involves a deep dive into your current marketing and BD activities, identifying areas where AI can make the most impact. I’ll provide tailored recommendations and specific prompts that can streamline your processes and improve efficiency.

Whether you’re looking for team training, 1-2-1 workshops, or hands-on guidance, I can help you integrate AI into your workflows, making your marketing and business development efforts smarter and more effective.

Would you like to find out more? I offer a free 30-min discovery call to understand your needs and explore how AI can transform your marketing.

FAQs

The approach is simple and collaborative. I work closely with your team to understand your goals and create a tailored AI marketing strategy that integrates seamlessly with your existing processes. Here’s what the process looks like:

  1. Discovery Session – I get to know your business, audience, and goals.
  2. AI Strategy Creation – Using ChatGPT prompts, I develop a custom strategy that covers content, campaigns, and engagement.
  3. Implementation & Training – I assist in adopting AI tools and ensure the team is comfortable using ChatGPT for ongoing marketing activities.
  4. Ongoing Support & Optimization – AI evolves, and so will your strategy. I provide continuous support to refine and improve marketing efforts.

ChatGPT offers a powerful way to enhance your marketing by making it more efficient, targeted, and personalised. I work closely with you and your team to understand your specific marketing challenges and goals.

Together, we’ll explore how ChatGPT, can be used to simplify the process of content creation, from writing blog posts and social media updates to crafting personalised email campaigns.

Once we’ve identified the areas where AI can make the biggest impact, I’ll work with you to create ChatGPT prompts to optimise your marketing. This approach allows you to engage your audience more effectively, create high-quality content at scale, and respond quickly to client needs — all while freeing up time to focus on the broader, strategic aspects of your business.

ChatGPT can support a wide range of marketing tasks, making your day-to-day efforts more streamlined and effective. I’ll work with you to understand which areas of your marketing process need more efficiency, whether it’s content creation, campaign planning, or client communication.

Together, we’ll explore how ChatGPT can help generate engaging blog posts, thought leadership articles, and social media updates that resonate with your audience.

Beyond content, ChatGPT can also assist with more strategic tasks like crafting tailored email sequences, brainstorming campaign ideas, or developing messaging that speaks directly to different client personas. It’s also a great tool for personalising follow-ups, proposals, and responses, ensuring your communication remains timely and relevant.

By integrating AI into these tasks, you’ll not only save time but also enhance the quality of your output. Whether you’re looking for help with one-off projects or ongoing marketing needs, ChatGPT provides the flexibility to deliver results quickly and efficiently.

Not at all. AI, including ChatGPT, is designed to enhance and support your marketing team, not replace them. My goal is to help you integrate AI into your existing processes in a way that frees up your team’s time for higher-level strategy and creative work, rather than bogging them down with repetitive tasks.

With ChatGPT, routine tasks like drafting content, generating ideas, or automating follow-ups can be handled more efficiently, allowing your team to focus on what they do best — building relationships, refining strategy, and driving creativity. AI provides the scalability and speed that’s needed in today’s fast-paced marketing world, but it still requires the insight and expertise of your team to guide it.

Think of AI as a powerful tool that works alongside your team, enhancing their capabilities and allowing them to achieve more in less time. It’s about making their jobs easier, not replacing the valuable human touch that’s so important in marketing.

Ensuring that the content created with AI reflects your brand’s unique voice is a top priority. I work closely with your team to deeply understand your tone, messaging, and the overall personality of your brand. This collaborative approach allows me to tailor ChatGPT prompts so that they produce content that feels like an authentic extension of your brand.

Throughout the process, I’ll ensure that every piece of content, from social media posts to long-form articles, stays consistent with your established style. This isn’t a one-size-fits-all approach — it’s about crafting AI-generated content that fits seamlessly into your overall marketing strategy and resonates with your audience.

By continuously fine-tuning the prompts and working with your team, I make sure the AI-generated content speaks with the same voice your clients are familiar with and trust.

Absolutely. While I focus on using ChatGPT for AI-driven marketing, many of the strategies and tasks I implement can be replicated across platforms like CoPilot or Gemini. The underlying principles of AI-assisted content creation, client engagement, and SEO optimisation are similar, regardless of the tool you use.

I can help you tailor AI prompts, streamline your workflows, and improve your marketing efforts on the platform that best suits your business. Whether you’re working with Copilot, Gemini, or ChatGPT, the goal remains the same — to make your marketing smarter, more efficient, and more effective.

If you’d like to explore how I can support your business using the AI platform you prefer, I offer a free 30-minute discovery call to discuss how AI can improve your marketing efforts.

Happy Clients

Helped the C-Suite to understand the importance of marketing for the organisation’s future

We chose Helen to undertake the audit due to her clear experience in marketing strategy within the b2b sector. She worked diligently to understand our brief and undertake stakeholder engagement. The resulting audit report has been of value to the whole business. It’s helped the c-suite to understand the importance of Marketing for the organisation’s future and to think more about its positioning going forward.

Head of Marketing, IT Sector

Helped our marketing team craft a well thought out marketing plan

We initially used Helen as we were looking for an expert to help provide advice and guidance to our marketing team.

One of the standout aspects of Helen’s work was her ability to help our marketing team craft a well-thought-out marketing plan. She delved into the breadth of marketing channels, offering valuable insights on how we could enhance our approach.

Gavin Richardson, Managing Director
Mortgages For Business

Case Study Highlight

Helen Cox Marketing Consultant Kent and London

Transforming Global Marketing Strategies for Inventory Specialists

Discover how I helped a global inventory specialist firm successfully launch a groundbreaking product into a new market. As their fractional marketing director, I provided a strategic marketing planning framework tailored to support their growth.

Let’s talk…

For more information on any of my services, get in touch and let’s talk.