Marketing consultancy for consultancies based in London, Kent and the UK

The consultancy world is competitive, fast-paced, and demanding. Balancing client delivery with the need to stand out, attract the right clients, and communicate your expertise can feel overwhelming. That’s where I can help.

With over 17 years of experience in professional services marketing, I work with consultancies to create tailored strategies that drive real results. Whether you’re a CEO looking to fuel growth or a head of marketing needing expert support, I’ll help take your marketing to the next level. Interested in finding out more? Book a call below.

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The Marketing Challenges Consultancy Firms Face

Consultancies operate in fast-moving markets where trust, credibility, and relationship-building are critical. However, many firms face unique marketing challenges that can limit growth:

Standing out in a crowded market: Differentiating your consultancy in a competitive landscape can be tough, particularly when many firms claim similar expertise.
Communicating complex services: Translating your technical expertise or advisory services into clear, compelling marketing messages can be a challenge.
Time and resource constraints: Delivering for clients often takes priority, leaving little time or energy to focus on marketing and business development.
Lack of in-house expertise: Many consultancy firms lack a dedicated marketing team or rely on junior staff without senior-level strategic guidance.
Adapting to new trends: From digital transformation to AI tools, staying ahead of marketing trends can feel overwhelming when combined with day-to-day operations.

These challenges don’t have to hold your consultancy back. With the right strategy and support, you can turn these obstacles into opportunities for growth.

How I Can Help Your Consultancy Firm

I provide tailored marketing strategies and support designed to meet the specific needs of consultancies. My approach focuses on delivering measurable results that align with your goals:

For CEOs and Business Leaders:
- Develop a marketing strategy that highlights your consultancy’s unique value and expertise.
- Streamline your marketing efforts so you can focus on client delivery and business growth.
- Help you position your consultancy as a trusted authority in your field.
For Heads of Marketing:
- Provide senior-level support to deliver impactful campaigns and strategies.
- Bring fresh ideas and perspectives to help your consultancy adapt to new market trends.
- Offer hands-on support to manage workloads and execute high-priority campaigns.

Services I Offer for Consultancies

Tailored Marketing Strategies

I understand the unique challenges consultancy firms face, which is why I create personalised marketing strategies that align with your business goals. My approach ensures your marketing efforts are strategic, effective, and set for growth.

Fractional and Interim Marketing Director Services

Sometimes, an in-house marketing team isn’t enough. As a Fractional or Interim Marketing Director, I bring extensive experience and expertise to your firm. I collaborate closely with your team to lead and execute marketing initiatives, steering your business towards ongoing growth.

In-Depth Marketing Reviews

A successful marketing strategy needs regular checks and updates. I offer comprehensive marketing reviews to evaluate your current efforts, spot areas for improvement, and implement changes that enhance results. Keeping up with market trends and competitor activities is key to your success.

AI in Marketing

I can help you leverage AI to save time and improve efficiency in your marketing and business development efforts. I’ll help you integrate AI tools to streamline processes, personalise messaging, and enhance your campaigns.

Why Work with Me?

Results-driven focus: My goal is to deliver measurable outcomes that help your consultancy attract clients, build credibility, and grow.
Extensive consultancy experience: Having worked with a FTSE 100 London-based consultancy as well as IT Consultancies, HR Consultants, Learning and Development Consultancies, Energy and M&A consultants this puts me in a great position to advise, guide, and implement your marketing. I’m a consultant too which means I have a good idea of the types of challenges you’re undergoing.
Flexible support: From strategic planning to hands-on execution, I adapt to your firm’s requirements.

Next Steps

Marketing for consultancy firms doesn’t have to be overwhelming. Whether you’re leading a firm and looking for direction or managing a marketing team in need of support, I’m here to help you transform your efforts and achieve your business goals.

Schedule a free 30-minute discovery call today to explore how we can work together to make your marketing smarter, more efficient, and more impactful.

Book Discovery Call

Email Me

FAQs

I work with many different types of B2B Business. Here are a selection that I have worked with:

HR Consultancies
IT Consultancies
Tech
Insurance
Cyber security firms
Energy consultancies
M&A companies

Leadership Teams
CEOs or Founders
Heads of Marketing
Marketing Managers
Marketing Juniors (Marketing Executives, Assistants)

Senior-level support on marketing strategy and planning for your business. I can both write marketing plans and strategies or review them.
Working with the leadership team, managing partners or heads of marketing to advise and guide on business decisions with a marketing hat on.
Recruiting and setting up a marketing team.
Managing and mentoring the marketing team.
Implementing and putting in place marketing and business development processes.
Heading up the project management of large marketing initiatives such as rebrands or brand refreshes.
Creating marketing and business development service, sector and office plans.
Social media marketing strategy.
Content marketing strategy.
Thought leadership campaign development.

If your firm is experiencing slow client growth, ineffective marketing campaigns, or if competitors consistently outperform you, it’s time to rethink your marketing strategy. Other indicators include unclear branding, low engagement rates, and a lack of strategic direction.

Happy Clients

Valuable thoughts on how to increase or marketing presence

Helen was brought on to work with Engage Consulting to help us review our marketing strategy. She offered us some very valuable thoughts on how we can increase our marketing presence across our channels, to more detailed insights into how we can run our campaigns more effectively.

Alastair Bates, Head of Consulting, Engage Consultancy

Organised and insightful approach

Helen’s organised and insightful approach to understanding the business made it clear she was invested in the success of the project. She provided direction needed to improve and build on our existing marketing and business development activities as well as identifying gaps that needed to be addressed.

Karis Bouher, Marketing Manager, Protection Group International

Consultancy Firms I’ve worked with

Case Study Highlight

Helen Cox Marketing Consultant Kent and London

Corporate Marketing for a Cybersecurity Consultancy

Delve into a comprehensive exploration of the role I played in shaping and implementing an impactful corporate marketing plan for a distinguished cybersecurity company.