Marketing Consultant for B2B businesses in Kent, London and the UK

I work with B2B businesses in London, Kent and the UK that are well established and looking to grow. I support them with their marketing strategy, planning and implementation as well as acting as a Fractional or Interim Marketing Director.

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Marketing for your B2B business

With over 17 years of B2B marketing experience, I truly understand the unique challenges you face. Marketing in the B2B world is complex. You’re not just reaching out to a single decision-maker but engaging multiple stakeholders within a business to showcase the value of your service. It requires careful planning and attention to detail. Unlike the consumer market, B2B marketing involves long lead cycles and multiple stages in the buying process, making it hard to know where to begin. But with the right strategy, we can navigate this together and achieve success.

Do you experience any of the following challenges?

A lack of a clear and defined marketing strategy – not understanding what your goals are or how to get there.
Reacting to market changes rather than proactively anticipating and adapting to industry trends that result in your B2B business missing potential opportunities for growth.
Consistently being overshadowed by competitors.
Difficulty in determining the effectiveness of your marketing and business development activities which is starting to impact your resources and your ROI.
Understanding how to balance the importance of digital marketing with traditional business development.
Unsure of whether you need to recruit marketing resources, outsource or train internal teams and how you should set up or grow your marketing team.
Junior marketing resources not having access to a more senior and experienced marketer to help with both the businesses and their growth.
An overactive CEO with an inclination to shift focus between different tactics without a cohesive strategy, that has led to disjointed efforts and a lack of sustained growth.

Helen Cox Marketing Consultant UK London B2B Legal Accountancy

How can I help your B2B Business?

Marketing Reviews

I frequently conduct marketing reviews for B2B businesses, offering valuable insights and recommendations for improvement. These projects are particularly rewarding as they allow me to delve deep into your business, understanding what works and what doesn’t. The outcome is a comprehensive recommendations and next steps document designed to get you back on track.

Marketing Planning and Outsourced Marketing

I collaborate closely with my clients and their marketing teams to develop marketing strategies and plans that align with their business goals. Additionally, I offer high-level strategic support by serving as an outsourced marketing director or fractional CMO for B2B businesses.

No matter the size of your business or marketing team, I can provide tailored marketing consultancy. Whether you have a marketing manager who could use a sounding board for their ideas or you’re a Chief Revenue Officer needing to know how to create a marketing plan, I’m here to adapt to your specific needs.

Simplifying the B2B Marketing Puzzle

Marketing can often feel like a complex puzzle for B2B businesses. It’s not always easy to see how all the pieces fit together to make a real impact. Sometimes, an objective eye is just what you need to point you in the right direction and inspire your team.

With my extensive experience, I’m here to offer advice, guidance, and hands-on expertise exactly when you need it most.

Next steps

If you need help with writing your B2B businesses marketing plan, need an Fractional Marketing Director to help run your day to day activities or would like to give your marketing team support and mentoring please get in touch and book a call.

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FAQs

I work with many different types of B2B Business. Here are a selection that I have worked with:

Recruitment agencies
Health and social care organizations
HR Consultancies
IT Consultancies
Tech
Insurance
Cyber security firms
Energy consultancies
M&A companies
Mortgage companies
Commercial landscapers

Leadership Teams
CEOs or Founders
Heads of Marketing
Marketing Managers
Marketing Juniors (Marketing Executives, Assistants)

Senior-level support on marketing strategy and planning for your business. I can both write marketing plans and strategies or review them.
Working with the leadership team, managing partners or heads of marketing to advise and guide on business decisions with a marketing hat on.
Recruiting and setting up a marketing team.
Managing and mentoring the marketing team.
Implementing and putting in place marketing and business development processes.
Heading up the project management of large marketing initiatives such as rebrands or brand refreshes.
Creating marketing and business development service, sector and office plans.
Social media marketing strategy.
Content marketing strategy.
Thought leadership campaign development.

Absolutely. I collaborate closely with your existing marketing team to ensure the plan aligns with your current efforts and leverages their expertise. This partnership approach helps integrate the new strategies seamlessly and ensures everyone is on the same page.

If you don’t have a marketing team, I can provide the necessary support either by acting as an outsourced marketing director or fractional CMO, or by helping you build an in-house team. This includes recruitment, training, and ongoing mentorship to ensure your team can effectively implement the marketing plan.

Happy Clients

Organised and insightful approach to understanding the business

It was a pleasure working with Helen on PGI’s corporate marketing direction. Her organised and insightful approach to understanding the business made it clear she was invested in the success of the project. Helen drew from her experience across a range of B2B professional services firms to provide us with different perspectives on how we could improve and build on our existing marketing and business development activities

Karis Bouher, Marketing Manager, PGI

Pivotal role in shaping our marketing strategy

Helen has played a pivotal role in shaping our organisation’s marketing strategy, exhibiting a comprehensive understanding of our goals and market dynamics. She meticulously crafted an overarching marketing plan that spans 1 to 18 months, providing a roadmap for our marketing initiatives and campaigns.

Her strategic vision encompassed various aspects, including market analysis, and the selection of appropriate marketing channels. Helen demonstrated her proficiency in developing a cohesive and integrated approach that aligns with our business objectives.

Stuart Dewhurst, Client Relationship Director, RDT

B2B Firms I’ve worked with

Case Study Highlight

Helen Cox Marketing Consultant Kent and London

Elevating an InsurTech Firm: A Comprehensive Marketing Review

Discover how I collaborated with an InsurTech firm to lead a comprehensive marketing review. The CEO sought my expertise to help them acquire new clients, build a marketing team, and launch an innovative new offering into the market.