B2B Marketing Support for CEOs, COOs, CROs, and Marketing Leaders in London, Kent, and the UK.

In B2B businesses, marketing can easily be overlooked, whether due to a lack of dedicated resources or teams stretched thin without strategic guidance. Without a clear plan, it’s easy to lose visibility, miss growth opportunities, and fall behind competitors.

With over 18 years of experience in B2B marketing, I help businesses develop tailored strategies that drive measurable results, supporting both senior leaders and marketing heads in achieving their goals. Schedule a free discovery call today to explore how I can help your business thrive.

Schedule Your Marketing Discovery Call

The challenges B2B Businesses face with marketing and business development

B2B businesses operate in highly competitive markets where effective marketing is critical to building relationships and driving growth. However, many face hurdles that prevent them from achieving consistent results. From leadership teams without marketing expertise to heads of marketing juggling competing priorities, these challenges can hold your business back.

Are you facing any of these common marketing challenges in your B2B business?

Leadership teams without marketing expertise
You’re focused on business operations and growth strategies, but without marketing expertise or a clear plan, you’re leaving opportunities on the table.
Junior teams lacking strategic direction
You have a junior or mid-level marketing team that can execute tasks but needs strategic oversight to ensure their efforts align with business goals.
Overstretched Marketing Directors or Heads of Marketing
You’re a seasoned marketing leader managing multiple campaigns, limited resources, and the demands of the board, leaving little room to innovate or scale.

These challenges don’t have to stand in the way of your business’s success. With the right strategy and senior-level support, you can overcome these obstacles and turn them into opportunities for growth.

How I can help your B2B Business

I offer tailored marketing strategies and senior-level support designed to help B2B businesses overcome these challenges and achieve measurable results.

For leadership teams without marketing expertise I can:
- Create a clear, results-driven marketing strategy to support your growth objectives.
- Position your business to attract the right clients with compelling messaging and campaigns.
- Provide expert guidance to ensure your marketing investments are targeted and effective.
For teams lacking strategic direction I can:
- Mentor and upskill your marketing team to align their efforts with business goals.
- Provide senior-level strategic oversight to guide campaigns and initiatives.
- Help your team focus on what works, eliminating inefficiencies and boosting ROI.
For Marketing Directors or Heads of Marketing I can:
- Offer fractional or project-based support to relieve pressure and meet deadlines.
- Bring fresh perspectives and innovative ideas to your marketing efforts.
- Deliver additional resources to ensure campaigns are executed effectively and align with board expectations.

Helen Cox Marketing Consultant UK London B2B Legal Accountancy

Marketing Services I Offer for B2B Businesses in London, Kent and the UK

Marketing Planning and Strategy

A solid marketing strategy is the foundation of B2B success. I’ll work with you to develop a bespoke roadmap that aligns your business goals with targeted, actionable steps to attract and retain clients.

Fractional and Outsourced Marketing

When you need senior-level marketing expertise without the cost of a full-time hire, I provide fractional and outsourced marketing support. From strategic leadership to hands-on project delivery, I offer the flexibility and expertise to meet your business’s needs.

Marketing Audits

Evaluate the effectiveness of your current efforts. Through a marketing audit, I’ll identify what’s working, where improvements can be made, and how to maximise ROI, giving you clarity and direction.

AI in Marketing

Stay ahead of the competition with AI-powered solutions. I help B2B businesses integrate AI tools to improve targeting, streamline campaigns, and optimise content creation. Whether you’re exploring AI for the first time or need guidance on advanced tools, I’ll ensure your business leverages the full potential of AI.

Why Choose Me?

Extensive B2B marketing expertise: From growing to established businesses, I’ve worked across a range of industries from M&A firms, InsurTechs, Global Inventory Management to Cyber Security.
Flexible support: Whether you need a fractional marketing director or short-term project assistance, I adapt to your unique challenges.
Focus on results: My strategies are designed to achieve tangible outcomes that align with your business goals and drive growth.

Next Steps

Whether you’re leading without a dedicated marketing resource, managing a team in need of strategic oversight, or looking for additional support to achieve your goals, I’m here to help. Schedule a free 30-minute discovery call today to explore how we can work together to transform your marketing.

Book Discovery Call

Email Me

Happy Clients

Organised and insightful approach to understanding the business

It was a pleasure working with Helen on PGI’s corporate marketing direction. Her organised and insightful approach to understanding the business made it clear she was invested in the success of the project. Helen drew from her experience across a range of B2B professional services firms to provide us with different perspectives on how we could improve and build on our existing marketing and business development activities

Karis Bouher, Marketing Manager, PGI

Pivotal role in shaping our marketing strategy

Helen has played a pivotal role in shaping our organisation’s marketing strategy, exhibiting a comprehensive understanding of our goals and market dynamics. She meticulously crafted an overarching marketing plan that spans 1 to 18 months, providing a roadmap for our marketing initiatives and campaigns.

Her strategic vision encompassed various aspects, including market analysis, and the selection of appropriate marketing channels. Helen demonstrated her proficiency in developing a cohesive and integrated approach that aligns with our business objectives.

Stuart Dewhurst, Client Relationship Director, RDT

B2B Firms I’ve worked with

Case Study Highlight

Helen Cox Marketing Consultant Kent and London

Elevating an InsurTech Firm: A Comprehensive Marketing Review

Discover how I collaborated with an InsurTech firm to lead a comprehensive marketing review. The CEO sought my expertise to help them acquire new clients, build a marketing team, and launch an innovative new offering into the market.

FAQs

I work with many different types of B2B Business. Here are a selection that I have worked with:

Recruitment agencies
Health and social care organizations
HR Consultancies
IT Consultancies
Tech
Insurance
Cyber security firms
Energy consultancies
M&A companies
Mortgage companies
Commercial landscapers

Leadership Teams
CEOs or Founders
Heads of Marketing
Marketing Managers
Marketing Juniors (Marketing Executives, Assistants)

Senior-level support on marketing strategy and planning for your business. I can both write marketing plans and strategies or review them.
Working with the leadership team, managing partners or heads of marketing to advise and guide on business decisions with a marketing hat on.
Recruiting and setting up a marketing team.
Managing and mentoring the marketing team.
Implementing and putting in place marketing and business development processes.
Heading up the project management of large marketing initiatives such as rebrands or brand refreshes.
Creating marketing and business development service, sector and office plans.
Social media marketing strategy.
Content marketing strategy.
Thought leadership campaign development.

Absolutely. I collaborate closely with your existing marketing team to ensure the plan aligns with your current efforts and leverages their expertise. This partnership approach helps integrate the new strategies seamlessly and ensures everyone is on the same page.

If you don’t have a marketing team, I can provide the necessary support either by acting as an outsourced marketing director or fractional CMO, or by helping you build an in-house team. This includes recruitment, training, and ongoing mentorship to ensure your team can effectively implement the marketing plan.