Marketing Reviews and Audits for B2B and Professional Service firms in London, Kent and the UK.
As a CEO, Managing Partner, or Head of Marketing, it’s easy to rely on familiar marketing strategies—even when the impact starts to dwindle. But staying ahead means evolving with the times.
That’s where I come in. If you’re too pressed for time to evaluate what’s truly working or explore fresh ideas, let’s take a step back and rethink your approach together.
I’ll help you pinpoint what needs a refresh and introduce new strategies to boost your results. Interested in exploring a fresh approach? Schedule a discovery call, and let’s start transforming your marketing impact.
Uncover opportunities, improve ROI and drive growth with a comprehensive marketing review
I collaborate with B2B businesses and professional service firms across London, Kent, and throughout the UK, guiding them through comprehensive marketing reviews and audits. These marketing reviews offer a multitude of benefits that can help transform your marketing efforts such as:
Improved Effectiveness: By pinpointing which strategies are effective and which aren’t, a marketing review allows you to hone in on the most successful tactics. This improves your marketing’s overall impact, helping you achieve better results.
Resource Optimisation: Discovering which areas of your marketing are lagging enables you to redistribute your resources more wisely—investing more in what works and cutting back on what doesn’t, maximising your return on investment.
Better Alignment with Business Goals: As your business grows and changes, it’s crucial that your marketing evolves too. Regular reviews ensure that your marketing strategies continually align with your larger business objectives, supporting your growth every step of the way.
Competitive Advantage: Keeping a close watch on your marketing strategies and their performance can unveil new market opportunities and weaknesses in your competition, allowing you to capitalise on these insights and stay ahead.
Innovation and Relevance: Marketing reviews foster ongoing improvement and innovation, urging your business to adapt to emerging market trends, new technologies, and shifts in client behaviour. This keeps your marketing approach both innovative and relevant.
How do Marketing Reviews and Audits work?
When I conduct a marketing review, I delve into several key areas to make my recommendations:
- Competitive Landscape and Industry Insights: I explore your industry environment, competitor actions, and macro-environment factors, incorporating client feedback to get a full picture.
- Strategic Alignment: I assess your business plan, marketing objectives, and the overall strategy to ensure everything is in sync.
- Branding and Messaging: We’ll look closely at your brand’s core DNA, existing assets, unique selling propositions, and how these align with your target audiences and personas.
- Products and Services: An examination of what you offer to clients, ensuring your offerings are aligned with market needs.
- Marketing Operations: I’ll review your systems and processes, resourcing, and budgeting to optimise efficiency and effectiveness.
- Marketing and Business Development Channels: Both online and offline channels are scrutinised to see how they contribute to your business goals.
- Performance Metrics: I evaluate the metrics used by your marketing and leadership teams to ensure they support strategic decisions.
Following this comprehensive review, I provide a detailed recommendations document. This document is designed for you to share with your leadership and marketing teams, facilitating a strategic conversation about implementation.
Many of my clients have found value (and even pleasure!) in gaining a fresh perspective on their marketing strategies and understanding how to make a significant impact moving forward.
Don’t forget I offer a free 30-min discovery call to new clients to understand what they need and see where I can help (please note I do not give advice in these calls).
FAQs
My marketing reviews and audits are for B2B businesses, professional service firms and law firms that are now looking to take the next step. They have been established for some time but now realise having a second pair of eyes and ears on their marketing activities and operations will help them grow.
If you feel stuck, you’re not sure what’s going right or wrong or your marketing team isn’t meeting your expectations then this would be a flag to start considering a marketing review and audit for your business.
By assessing your firm’s branding, online presence, marketing tactics, and business development, you can enhance your visibility, attract more clients, and nurture stronger relationships.
If you’re looking to take your B2B business or professional services firm’s marketing to the next level, I would definitely recommend considering conducting a comprehensive marketing review. It can help you identify areas for improvement and develop a winning marketing plan that sets your firm apart from your competition.
When you engage with me for a marketing review and audit, you can expect a comprehensive assessment of your current marketing strategies and operations. We’ll delve into areas such as your branding, online and offline marketing channelsand client outreach efforts.
My goal is to identify both strengths and areas for improvement, providing you with actionable insights and a detailed plan to enhance your marketing effectiveness and align it more closely with your business goals.
Think of it as a health check that ensures your marketing efforts are optimised and geared for success.
A marketing review and audit is incredibly beneficial as it provides a clear picture of where your marketing currently stands and what steps are needed to improve it. By understanding your existing marketing landscape, you can make informed decisions that drive better results, improve client engagement, and increase your competitive edge.
This process not only helps refine your marketing approach but also ensures that every marketing budget is spent wisely, maximising your return on investment.
The duration of the marketing review and audit can vary depending on the size of your firm and the scope of your marketing efforts, but generally, it takes between 3 to 6 weeks to complete.
During this time, I’ll work closely with your team, gathering information and insights through meetings, and analysis of your marketing plans and data.
I’ll then compile a report with recommendations tailored to your specific needs. Throughout the process, I aim to be as minimally invasive as possible while ensuring thorough coverage of all critical aspects of your marketing. After delivering the report, I’ll be available to discuss the findings, answer any questions, and help you plan the next steps.
Happy Clients
The quality of Helen’s review blew me away
Initially we engaged Helen for an in-depth marketing review for our Insurtech firm. The quality of Helen’s review blew me away. Her attention to detail, strategic thinking, and ability to dissect complex marketing challenges is a testament to her experience and knowledge in the field.
The report identified areas for improvement but hit the brief in providing actionable steps to enhance our market positioning and customer engagement.
Joe O’Connor, CEO, RDT Insurtech
She has helped us build a solid foundation for the firm’s marketing presence
We needed help to review our marketing and business activity and a set of recommendations that we could implement to ensure that we had a consistent and persistent presence.
We found Helen’s marketing review insightful, practical, and full of helpful ideas We have now brought Helen in on a consultancy basis to work with our communications officer to support and advise in implementing the review.
Damien Geradin, Managing Partner
Geradin and Partners – Competition Law
Case Study Highlight
Elevating an InsurTech Firm: A Comprehensive Marketing Review
Discover how I partnered with an InsurTech firm to conduct a deep-dive marketing review and set the stage for growth. The CEO approached me to help them win new clients, establish a marketing team, and launch an exciting new offering, positioning the business for long-term success.
Let’s talk…
For more information on any of my services, get in touch and let’s talk.