Well hello there ……

Thanks for visiting my page and wanting to find out a little bit more about me and how I can help your firm.

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About Me

I have 17 years’ marketing experience, am Chartered Institute of Marketing (CIM) qualified and have FCIM status meaning that I am a Fellow of the Institute. (The FCIM suffix is recognition from the Chartered Institute of Marketing that I have worked at a senior level for 10+ years). I also have Chartered Marketer status which is a commitment to my professional development and CPD too.

My main corporate marketing experience stems from roles at magic circle firms and silver circle firms such as Clifford Chance and Speechly Bircham. I have also worked with Top 10 accounting firms such as RSM and FTSE 100 firms such as Mercer part of the Marsh and McLennan Group.

I’ve worked in a variety of other industries from barristers’ chambers, recruitment and HR, charities, health and social care initiatives, property management and development, outsourcing businesses, consultancies, central government, manufacturers and professional membership bodies. I have clients in Kent, London, across the UK and Europe.

I am also a trainer for the Chartered Institute of Legal Executives.

My Specialities

I always say that I specialize in three areas: Marketing Strategies and Plans, Marketing Reviews and Fractional or Outsourced Marketing Director roles for law firms, accountants and B2B firms.

I have been lucky enough to spend time in marketing communications, campaign management and business development roles which has helped me pull together a more holistic overview of how all the different elements of marketing fit together. I’m a marketing generalist with both a strategic and practical hat on.

I’m comfortable working with CEOs, Leadership Teams and Managing Partners as well as working closely with marketing teams and managers ‘on the ground’.

I also run my own marketing for my own business and understand what it is like to wear many hats in the business. I’m not just a marketer, I am a businesswoman too and I think this gives me a unique approach and I often find my clients asking me for business advice.

How do I add value?

Dedicated – By working with me you ensure that you have a dedicated outsourced marketing resource driving your marketing activity, giving you more time to focus on your business.
Depth of experience – With my breadth and depth of experience across marketing communications, campaigns and business development I see the whole marketing picture and how everything fits together not just one element in isolation of each other.
Strategic but practical – I’m strategic but highly practical. I look at the long-term and bigger picture and can map out how to get there from an implementation perspective. No blue sky thinking here just getting your firm to where you need to be marketing-wise and quickly!
Cost-efficient – I’m cost-efficient. Having an Outsourced Marketing Director means that you do not have to pay NI, pensions or even give me a desk in the office. I work virtually and make sure that every hour I work for you is well spent.

And on that note…..

I love what I do, and am extremely passionate about marketing and helping businesses ‘get it right’. There are a lot of consultancies out there and a lot of people ask me – why should I use you? I could say what everyone else says but honestly, I like to think that I am genuine and I tell people how it is.

I’m practical, friendly and if I don’t think something will work I will tell you and then work with you to produce campaigns and marketing that deliver leads.

On a personal level, I love traveling, eating out and love my cats Max and Mia. I’ve also just started learning how to row and volunteering at the Cinnamon Trust – a charity that helps the elderly look after their pets.