Drive business growth with strategic marketing solutions
Hello, I’m Helen, a dedicated marketing and business development consultant for B2B businesses and professional services firms such as law and accountancy.
I offer a range of tailored services, including fractional marketing director support, marketing and business development plans, in-depth marketing reviews, and hands-on mentoring and consultancy. With expertise in AI tools like ChatGPT, I can help you unlock new efficiencies and elevate your marketing strategies.
Based in London, Kent, and serving clients across the UK and Europe, I’d love to connect and explore how I can support your growth. Book a discovery call today, and let’s get started.
Effective marketing and business development strategies to attract and retain clients for your business
Looking to boost your firm’s marketing impact? I bring a strategic approach designed to help professional services and B2B businesses not only attract new clients but also retain and grow your existing client relationships.
My tailored marketing solutions incorporate the latest in marketing and business development techniques, ensuring a strong foundation for sustainable growth. With a specialist focus on industries like law, accountancy, consultancy, property, and recruitment, I understand the unique challenges and opportunities in your field.
Backed by 17 years of hands-on experience and Chartered Marketer status with CIM, I’m here to address your firm’s most pressing marketing needs. Let’s explore what’s possible, book a discovery call today and take the first step toward a more effective, results-driven marketing strategy.
How I Can Help You
Marketing Plans
A marketing plan should be seen as an investment and having one in place is often the difference between a successful or struggling firm.
If you find you’re not sure who your competitors or your target market are, what makes you unique or are implementing marketing activities in an unstructured way and not seeing the results you want then I can help.
I work with UK, London and Kent based professional service firms, law firms and B2B businesses, like yours to write strategic and practical marketing plans to get you back on track so you know exactly what you should be doing.
Fractional Marketing and Interim Marketing
My Fractional and Interim Marketing Services are ideal for B2B businesses, professional service firms, and law and accountancy firms that need senior-level marketing support but lack the time or in-house expertise to drive their strategy forward. I collaborate virtually or in person with businesses across Kent, London, the UK, and Europe.
As your Fractional or Interim Marketing Director, I partner with CEOs, Managing Partners, and Marketing teams to provide strategic guidance, develop tailored plans, and implement effective marketing initiatives on a flexible, short or long-term basis.
Marketing Review and Audits
If you’re a professional service firm, law firm or B2B business that has been in business for some time, doing the same old marketing year after year and struggling to see whether it’s making an impact then it’s high time you had a marketing review and audit.
I’ll come in with a fresh pair of eyes, review all your marketing and business development activity, identify what you are doing well and maybe not so well and give you plenty of ideas to ignite your marketing and business development strategy and tactics going forward.
AI Marketing Training and Workshops
If you’re a B2B business or professional services firm looking to stay ahead of the curve, my AI training for marketing and business development is here to help you unlock the potential of AI tools like ChatGPT.
Whether you’re in law, accountancy, or another B2B sector, I provide hands-on training to empower you and your team to integrate AI into your marketing and business development activities, streamlining processes and improving outcomes.
I work closely with CEOs, Managing Partners, and Marketing teams in London, Kent and the UK to deliver tailored AI training sessions that enhance your skills, boost efficiency, and help you achieve measurable results.
Business Development
If you’re a professional services firm, law firm, or B2B business facing challenges with business development, whether that’s stagnant strategies, underperforming proposals, or missed networking opportunities, it’s time for a fresh perspective.
I’ll bring a practical and tailored approach to review your business development activities, identify areas for improvement, and provide clear, actionable solutions. From strategy to execution, I help you tackle the hurdles, unlock new opportunities, and drive meaningful growth for your firm.
Marketing Consultancy Services
We don’t all know everything and sometimes all you need is support, guidance, and an opportunity to ask those all-important questions to a B2B and legal marketing expert, like me.
I work with Marketing Directors, Heads of Marketing, Marketing Teams, Managing Partners and Managing Directors in London, Kent and further afield.
I give them a safe space and the opportunity to talk through their latest marketing or business development challenges whilst providing insight, guidance, and an objective perspective on how they might take things forward.
Are you looking for a Fractional Marketing Director or a Part-time Marketing Director?
I work with professional service firms and B2B businesses as a Fractional Marketing Director or
Part-Time Marketing Director. If you are looking for a senior-level marketer to renew your business’s marketing focus, work with your executive management team and manage day-to-day operations within your firm then I can help.
Who I’ve worked with
What People Say
Thanks to her efforts, the growth of our marketing presence has been simply phenomenal.
Helen was Spencer West’s Marketing Director for two and a half years and in that short time thanks to her efforts, the growth of our marketing presence has been simply phenomenal.
She has dealt with everything from pulling our marketing plan together to implementing and working with suppliers, all done brilliantly.
Antoine West, Managing Partner,
Spencer West
Pivotal role in shaping our marketing strategy
Helen has played a pivotal role in shaping our organisation’s marketing strategy, exhibiting a comprehensive understanding of our goals and market dynamics.
She meticulously crafted an overarching marketing plan that spans 1 to 18 months, providing a roadmap for our marketing initiatives and campaigns.
Stuart Dewhurst, Client Relationship Director, RDT
Starting to see some encourgaing results
Helen was brought on to help us review our marketing strategy. She offered us some very valuable thoughts on how we can increase our marketing presence across our channels, to more detailed insights into how we can run our campaigns more effectively.
Since the review, we are taking Helen’s recommendations onboard, implementing them and are starting to see some encouraging results.
Alastair Bates, Head of Consulting, Engage Consultancy
Let’s talk…
For more information on any of my services, get in touch and let’s talk.
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