By taking the time to strategically plan a campaign and understand what you are looking to achieve, you will find that you have a structure and focus to the marketing activity you want to take place. Not only that but you can start to understand what marketing is working for you and analyse the Return on Investment (ROI) too.
If you’re interested in running a marketing campaign for your business then read on!
Marketing Campaign Planning
A good integrated marketing campaign will start with a plan. We’ll work together to understand your objectives and what success looks like for you – it’s so important to have a goal in mind.
We’ll also take a look at what your competitors are doing, how you’re different and what makes you unique. This will be the time to understand who your audience is, what problems they are facing and how your product and service will help.
Once this has been mapped out and we have a clear understanding of the direction we want to take and the budget we have, it’s time to start planning the content.
Marketing Campaign Content
Campaign content is essential in a marketing campaign. Essentially you are looking at taking your customers on a journey of discovery all the way through to making a purchase.
How do we do this?
We will work together to understand what content will work at each stage of the sales funnel for your target audience. Do we need to help raise awareness of a particular issue? Do we need to position you as an expert? What content will encourage them to buy?
For each question, there are types of content that will work to help bring your customer closer to making a decision to purchase from you.
Marketing Campaign Channels
Having the right channels in place to distribute your content will be the key to its success. By analysing your campaign target audience we should have a good idea of where they are and what their communication channels preferences are.
We’ll look at marketing channels such as email marketing, social media, pay per click, advertising, trade press, pr and website promotions to see where your campaign will make the most impact.
By identifying the different channels we can try to calculate the ROI of your campaign.